4MK

4MK is a commercial radio station, licensed to broadcast in the Mackay region of Queensland. The station is currently owned by Grant Broadcasters and broadcasts on 1026 AM.[1]

Programming

The station currently broadcasts some locally-presented programming, such as the breakfast[2] and morning[3] programs, which are presented by Mackay-based announcers.

However, the station also sources some programming produced from elsewhere in the Grant Broadcasters network. This includes the 4MK afternoon show which sounds as though it is presented locally, but actually consists of pre-recorded segments compiled in Gladstone by the 4CC breakfast announcer[4][5]

The networked 20/20 Retro Countdown heard on 4MK at lunchtime is also presented from Rockhampton and hosted by the 4RO breakfast announcer.

Networked programming such as The Best of Alan Jones[6] and Sports Day [7] is also heard on 4MK.

In June 2016, the results from first ratings survey in the Mackay radio market since 2003 were released. 4MK performed best in the 55-64 and 65+ demographics, with 11% and 19.5% of audience share respectively. The station's 9am-midday morning show was the most listened to program on 4MK with 7.8% audience share.[8]

History

It was first announced in 1930 that Mackay would likely be home to a new low-powered radio station with 4MK as its call-sign. .[9] The station went to air for the first time in 1931, commencing operation from the front room of a private residence belonging to the station owner's father.

In 1999, the 4MK branding was moved to Mackay's new FM station 4MK-FM which commenced broadcasting on 101.9 FM. The original AM station was renamed EasyMix 1026.

However, in March 2009 the FM station was re-branded from 4MK-FM to Zinc, which allowed the AM station to revert back to its original 4MK callsign.[10] In 2016, the FM station experienced another rebrand as its name was changed from Zinc to Star 101.9.[11] Unlike in 2009, 4MK's name, format and frequency remained unchanged.

In 2011, 4MK celebrated its 80th anniversary.[12]

One of the station's longest serving employees was Trevor Lymbery who began working in the radio industry in 1959, commencing work as an announcr at 4MK in 1964. Lymberg was an announcer for four years before moving to other roles at 4MK including being a sales manager and account executive. He retired in September 2010.[13]

References

  1. ↑ 4MK website
  2. ↑ Breakfast with Hammo, Weekdays 5am-9am, 4MK website
  3. ↑ Mornings with Dave Perkins, Weekdays 9am-12pm, 4MK website
  4. ↑ Michael J Bailey, Weekdays 2pm-6pm, 4MK Shows, 4MK website
  5. ↑ Michael J Bailey, Weekdays from 5am, 4CC Shows, 4CC website
  6. ↑ Alan Jones, weekdays 12pm-1pm, 4MK website
  7. ↑ Crocmedia: Sportsday, Crocmedia website. Retrieved 1 November 2016
  8. ↑ Survey #1: Mackay, Radio Today, 10 June 2016. Retrieved 1 November 2016
  9. ↑ Three New Stations: One In Mackay, Daily Mercury, 1 July 1930. Retrieved 1 November 2016
  10. ↑ 4MK heads back to the AM dial, Owen Jacques, Daily Mercury, 24 March 2009. Retrieved 1 November 2016
  11. ↑ A new star rises in Mackay's broadcast space, Daniel Harkin, Daily Mercury, 3 May 2016. Retrieved 1 November 2016
  12. ↑ Radio station marks 80 years, Jaime Newborn, Daily Mercury, 13 January 2011. Retrieved 1 November 2016
  13. ↑ Lymbery plays his last song at 4MK, Melissa Grant, Daily Mercury, 3 September 2010. Retrieved 1 November 2016
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