List of Amazon.com products and services

This is a list of products and services offered by American corporation Amazon.com.

Retail goods

Amazon product lines include several media (books, DVDs, music CDs, videotapes, and software), apparel, baby products, consumer electronics, beauty products, gourmet food, groceries, health and personal-care items, industrial & scientific supplies, kitchen items, jewelry and watches, lawn and garden items, musical instruments, sporting goods, tools, automotive items and toys & games.

The company launched amazon.com Auctions, a web auctions service, in March 1999. However, it failed to chip away at the large market share of the industry pioneer, eBay. Later, the company launched a fixed-price marketplace business, zShops, in September 1999, and the now defunct partnership with Sotheby's, called Sothebys.amazon.com, in November. Auctions and zShops evolved into Amazon Marketplace, a service launched in November 2000 that let customers sell used books, CDs, DVDs, and other products alongside new items. As of October 2014, Amazon Marketplace is the largest of its kind, followed by similar marketplaces from Sears, Rakuten and Newegg.

In August 2007, Amazon announced AmazonFresh, a grocery service offering perishable and nonperishable foods. Customers could have orders delivered to their homes at dawn or during a specified daytime window. Delivery was initially restricted to residents of Mercer Island, Washington, and was later expanded to several ZIP codes in Seattle proper.[1] AmazonFresh also operated pick-up locations in the suburbs of Bellevue and Kirkland from summer 2007 through early 2008.

In 2012, Amazon announced the launch of Vine.com for buying green products, including groceries, household items, and apparel.[2] It is part of Quidsi, the company that Amazon bought in 2010 that also runs the sites Diapers.com (baby), Wag.com (pets), and YoYo.com (toys).[2] Amazon also owns other e-commerce sites like Shopbop.com, Woot.com, and Zappos.com.[2]

Amazon's Subscribe & Save program offers a discounted price on an item (usually sold in bulk), free shipping on every Subscribe & Save shipment, and automatic shipment of the item every one, two, three, or six months.[3]

In 2013, Amazon launched its site in India, Amazon.in. It started with electronic goods.[4] In July 2014, Amazon said it would invest $2 billion (Rs 12,000 crore) in India to expand business, after its largest Indian rival Flipkart announced $1 billion in funding.[5]

In 2014, Amazon sold 63% of all books bought online and 40% of all books sold overall.[6]

Fulfillment by Amazon Small and Light is a service introduced in 2015 that will provide fulfillment for small, light items from a center in Florence, Kentucky. The service will offer free standard shipping for small, light, low-value items offered on the site by third-party sellers.[7]

In 2015, a study by Survata found that 44% of respondents searching for products went directly to Amazon.com.[8][9]

Amazon Prime

In 2005, Amazon announced the creation of Amazon Prime, a membership offering free two-day shipping within the contiguous United States on all eligible purchases for a flat annual fee of $79 (equivalent to $96 in 2015),[10] as well as discounted one-day shipping rates.[11] Amazon launched the program in Germany, Japan, and the United Kingdom in 2007; in France (as "Amazon Premium") in 2008, in Italy in 2011, in Canada in 2013,[12] and in India on July 26, 2016.[13]

Amazon Prime membership in Germany, the United Kingdom, and the United States also provides Amazon Video,[14] the instant streaming of selected movies and TV shows at no additional cost.[15] In November 2011, it was announced that Prime members have access to the Kindle Owners’ Lending Library, which allows users to borrow certain popular Kindle e-books for free reading on Kindle hardware, up to one book a month, with no due date.[16]

In March 2014, Amazon announced an increase in the annual membership fee for Amazon Prime, from $79 to $99.[10][17] Shortly after this change, Amazon announced Prime Music, a service whose members can get unlimited, ad-free streaming of over a million songs and access to curated playlists.[18] In November 2014, Amazon added Prime Photos, which allows unlimited photo storage in the users' Amazon Drive[19] (though only some raw photo files count as photos).[20][21] Amazon also began offering free same-day delivery to Prime members in 14 United States metropolitan areas in May 2015.[22]

In April 2015, Amazon started a trial partnership with Audi and DHL in order to get deliveries directly into the trunks of Audi cars. This project is only available on the Munich (Germany) area to some Audi connected car users.[23]

On July 15, 2015, to commemorate its 20th birthday, Amazon celebrated "Amazon Prime Day", which Amazon announced would feature deals for prime members that rivaled those on Black Friday.[24] Also that month Amazon Prime announced[25] that it would be signing Jeremy Clarkson, Richard Hammond, and James May, formerly of BBC's Top Gear, to begin working on The Grand Tour, due to be released in 2016. On July 13, 2016, Amazon prime said customers placed 60 percent more orders worldwide on "Prime Day".[26]

In December 2015, Amazon stated that "tens of millions" of people are Amazon Prime members.[27] Amazon Prime added 3 million members during the third week of December 2015.[28] It was also during December that Amazon announced the creation of the Streaming Partners Program,[29] an over-the-top subscription service that enables Amazon Prime subscribers to add additional streaming video services to their accounts. Among the programming providers involved in the program are Showtime, Starz (with additional content from sister network Encore), Lifetime Movie Club (containing recent original movie titles from Lifetime Television and Lifetime Movie Network), Smithsonian Earth, and Qello Concerts.

In January 2016, Amazon Prime reached 54 million members according to a report from Consumer Intelligence Research Partners.[30]

In April 2016, Amazon announced same-day delivery would be expanded to include the areas of Charlotte, Cincinnati, Fresno, Louisville, Milwaukee, Nashville, Central New Jersey, Raleigh, Richmond, Sacramento, Stockton, and Tucson, bringing total coverage to 27 metro areas.[31][32]

In September 2016, Amazon launched a restaurant delivery for Prime members in London. It was reported delivery fee on all orders is free for Prime members with a minimum order of £15.00.[33]

On September 30, 2016, Amazon subsidiary Twitch announced premium features that are exclusive to users who have an active Amazon Prime subscription (Twitch Prime), including advertising-free access to the service, and monthly offers of video games and add-on content.[34]

Consumer electronics

A Kindle Fire

In November 2007, Amazon launched the Kindle, an e-reader which downloads content over "Whispernet", via Sprint's EV-DO wireless network. The screen uses E Ink technology to reduce battery consumption and to provide a more legible display. As of July 2014, there are over 2.7 million e-books available for purchase at the Kindle Store.[35] Starting in 2012 Amazon began offering differing models within generations of its readers starting with the Paperwhite, then Voyage, and most recently Oasis announced in April 2016 for release later that month.

In September 2011, Amazon announced its entry into the tablet computer market by introducing the Kindle Fire, which runs a customized fork of the Android operating system. The low pricing of Fire ($199 USD)[36] was widely perceived as a strategy backed by Amazon's revenue from its content sales, to be stimulated by access to Fire tablets.

In September 2012, Amazon unveiled the second generation tablet, called the Kindle Fire HD. On September 25, 2013, Amazon.com unveiled its third generation tablet, called the Kindle Fire HDX.[37]

In April 2014, Amazon announced its Amazon Fire TV set-top box system, a device targeted to compete with such systems like Apple TV or Google's Chromecast device. The Amazon set-top box allows for streaming videos from sites like Amazon's own streaming service as well as others such as Netflix or Hulu. The device also supports voice search for movies, as well as gaming, which includes special versions of Minecraft, Asphalt 8, and The Walking Dead.[38][39] Amazon announced the Fire TV Stick in October 2014. The device replicates much of the functionality of the Fire TV.[40]

The company entered the smartphone market in July 2014 with the release of the Fire Phone.[41] Due to poor sales and reception, Amazon discontinued it on August 2015, and has not announced any newer model as of August 2016.[42]

In 2014, Amazon sold a voice-enabled smart speaker called Echo. In March 2016, Amazon launched Amazon Echo dot, a smaller, more affordable version of the Echo.[43]

Digital content

Amazon's Honor System was launched in 2001 to allow customers to make donations or buy digital content, with Amazon collecting a percentage of the payment plus a fee; however, the service was discontinued in 2008[44] and replaced by Amazon Payments.

Amazon Music, its own online music store, launched as Amazon MP3 in the US on September 25, 2007, selling downloads exclusively in MP3 format without digital rights management.[45] (In addition to copyright law, Amazon's terms of use agreements restrict use of the MP3s, but Amazon does not use digital rights management (DRM) to enforce those terms.)[46] In addition to independent music labels, Amazon MP3 primarily sells music from the "Big 4" record labels: EMI, Universal, Warner Bros. Records, and Sony Music. Prior to the launch of this service, Amazon made an investment in Amie Street, a music store with a variable pricing model based on demand.[47] Amazon MP3 was the first online offering of DRM-free music from all four major record companies.[48][49][50][51]

In January 2008, Amazon began distributing its MP3 service to subsidiary websites worldwide[52] and, in December 2008, Amazon MP3 was made available in the UK. At the launch of Amazon MP3 in the UK, over 3 million Digital Rights Management (DRM)-free songs were made available to consumers, with prices that started at 59p, compared to Apple's 79p starting price.[53]

In July 2010, Amazon announced that e-book sales for its Kindle reader outnumbered sales of hardcover books for the first time ever during the second quarter of 2010. Amazon claims that, during that period, 143 e-books were sold for every 100 hardcover books, including hardcovers for which there is no digital edition; and during late June and early July, sales rose to 180 digital books for every 100 hardcovers.[54]

On March 22, 2011, Amazon launched the Amazon Appstore for Android devices and the service was made available in over 200 countries.[55] Also in 2011, Amazon announced that it was releasing a Mac download store to offer dozens of games and hundreds of pieces of software for Apple computers.[56]

In January 2013, Amazon launched AutoRip, a digital music service. The service allows customers to receive a free MP3 copy of select CDs purchased through Amazon.[57] Amazon announced in September 2013 that it would launch Kindle MatchBook in October 2013, a similar service for books allowing customers who buy books from Amazon to acquire an e-book copy for free, or at a discounted price of US$3 or less.[58] MatchBook was launched on the company's site on October 29, 2013.[59][60]

Amazon Games

In October 2008, Amazon acquired game developer and distributor Reflexive Entertainment.[61] This studio continued to develop games for PC, Mac and Kindle eReaders under the brands Reflexive and Amazon Digital Services. Notable titles include Every Word for Kindle Paperwhite and Airport Mania for Kindle Fire, Android, iOS Windows and Mac.

In August 2012, Amazon announced it would be adding a gaming department to its company titled Amazon Game Studios. Amazon stated that it would introduce "innovative, fun and well-crafted games" to consumers.[62] According to the Amazon Game Studios website, the last game that was launched by the department was Amazon's first ever mobile game Air Patriots, released on November 1, 2012.[63]

On February 6, 2014, Amazon confirmed the acquisition of the gaming company Double Helix Games without any indication of the financial terms. The 75 Double Helix employees were to become Amazon employees and their Orange County, California, headquarters was to remain their operating base. Amazon informed the TechCrunch media company that it "acquired Double Helix as part of our [Amazon's] ongoing commitment to build innovative games for customers" and confirmed that Double Helix's current game roster and other future developments will receive support following the acquisition.[64]

On August 25, 2014, Amazon announced its intent to acquire the video game streaming website Twitch for $970 million.[65][66][67] The acquisition of Twitch is expected to help Amazon drive Internet traffic and potentially boost its Prime membership program, and promote its video ad and Fire TV set top box business.[68]

Amazon Art

In August 2013, Amazon launched Amazon Art as an online marketplace selling original and limited edition fine art from selected galleries.[69] The initial 40000 items listed for sale included Norman Rockwell's painting Willie Gillis: Package from Home priced at $4.85 million, L'Enfant a la tasse by Claude Monet for $1.45 million and Andy Warhol's Sachiko for $45 000.[70]

Amazon Video

Amazon Video is an Internet video on demand service by Amazon in the United States, United Kingdom, Japan, Austria and Germany. There are plans to offer the video streaming service in India sometime in 2015.[71]

In 2015, the Prime Instant Video exclusive series Transparent earned two Golden Globe Awards, and Transparent is the first series from a streaming service to win a Golden Globe for best series.[72]

Amazon Drive

Main article: Amazon Drive

Amazon Drive, formerly known as Cloud Drive, is a cloud storage application offering secure cloud storage, file synchronization, file sharing, and Photo printing.[73] Using an Amazon account, the files and folders can be transferred and managed from multiple devices including web browsers, desktop applications, mobiles, and tablets. Amazon Drive also lets their U.S. users order photo prints and photo books using Amazon Prints service[74]

Amazon majorly offers two plans in their marketplaces - Prime Photos and Unlimited Storage. The Prime Photos plan offers unlimited storage for photos and RAW files, and a 5 gigabytes of storage for videos and other files, whereas Unlimited Storage plan, intended for non-business customer sections, offers unlimited storage for photos, videos, documents, and files in other formats.[75][76][77]

Private labels and exclusive marketing arrangements

In August 2005,[78] Amazon began selling products under its own private label, "Pinzon"; the trademark applications indicated that the label would be used for textiles, kitchen utensils, and other household goods.[78] In March 2007, the company applied to expand the trademark to cover a more diverse list of goods and to register a new design consisting of the "word PINZON in stylized letters with a notched letter "O" which appears at the "one o'clock" position".[79] Coverage by the trademark grew to include items such as paints, carpets, wallpaper, hair accessories, clothing, footwear, headgear, cleaning products, and jewelry.[79] In September 2008, Amazon filed to have the name registered. USPTO has finished its review of the application, but Amazon has yet to receive an official registration for the name.

AmazonBasics branded USB cable

AmazonBasics is a private-label product line, mainly consisting of consumer electronics accessories, but also including home and office accessories.[80] The line was launched in 2009.[81]

In 2014, Amazon launched Amazon Elements, a line of domestic products including baby wipes and (formerly) diapers.[82]

An Amazon.com exclusive is a product, usually a DVD, that is available exclusively on Amazon.com. Some DVDs are produced by the owner of the film or product, while others are produced by Amazon.com itself. The DVDs produced by Amazon are made using its "CreateSpace" program, in which DVDs are created, upon ordering, using DVD-R technology. The DVDs are then shipped about two days later. Some DVDs (such as the Jersey Shore Season 1 or The Unusuals Season 1) are released first as an Amazon.com exclusive for a limited time before being released elsewhere. On May 23, 2011, Amazon.com allowed customers to download Lady Gaga's Born This Way album for 99 cents, resulting in some downloads being delayed, due to an extremely high volume of downloads.[83]

Amazon self publishing services through one of its companies, CreateSpace, a member of the Amazon group of companies.[84]

Amazon Studios

Main article: Amazon Studios

Amazon Studios is Amazon.com's division that develops television shows, movies and comics from online submissions and crowd-sourced feedback.[85] It was started in late 2010.[85] Content would be distributed through Amazon Video, Amazon’s digital video streaming service, and a competitor to services like Netflix and Hulu.[86] For film, Warner Bros. is a partner.[87]

Amazon Web Services

Main article: Amazon Web Services
AWS Summit 2013 event in NYC

Amazon launched Amazon Web Services (AWS) in 2002, which provides programmatic access to latent features on its website.

In November 2005, Amazon began testing Amazon Mechanical Turk, an application programming interface (API) allowing programs to dispatch tasks to human processors.

In March 2006, Amazon launched an online storage service called Amazon Simple Storage Service (Amazon S3). An unlimited number of data objects, from 1 byte to 5 terabytes in size, can be stored in S3 and distributed via HTTP or BitTorrent. The service charges monthly fees for data stored and transferred. In 2006, Amazon introduced Amazon Simple Queue Service (Amazon SQS), a distributed queue messaging service, and product wikis (later folded into Amapedia) and discussion forums for certain products using guidelines that follow standard message board conventions.

Also in 2006, Amazon introduced Amazon Elastic Compute Cloud (Amazon EC2), a virtual site farm,[88] allowing users to use the Amazon infrastructure to run applications ranging from running simulations to web hosting. In 2008, Amazon improved the service by adding Elastic Block Store (EBS), offering persistent storage for Amazon EC2 instances and Elastic IP addresses, and offering static IP addresses designed for dynamic cloud computing. Amazon introduced SimpleDB, a database system, allowing users of its other infrastructure to utilize a high-reliability, high-performance database system. In 2008, Amazon graduated EC2 from beta to "Generally Available" and added support for the Microsoft Windows platform.[89]

Amazon continues to refine and add services to AWS, adding such services as Scalable DNS service (Amazon Route 53), payment handling, and AWS specific APIs for its Mechanical Turk service.

In August 2012, Amazon announced Amazon Glacier, a low-cost online file storage web service that provides reliable data archiving, storage, and backup.[90]

In November 2012 at AWS' web developer conference in Las Vegas it announced it was targeting large companies as cloud storage clients. It will further cut its S3 prices to customers with long-term contracts in its "Redshift" storage service launching in 2013.

In March 2013 Amazon announced its Mobile Ads API for developers. The new Ads API can be used on apps distributed on any Android platform as long as the app is also available on Amazon’s Appstore.[91]

As of December 2014, Amazon Web Services operated 1.4 Million servers across 11 regions and 28 availability zones.[92]

New book content production

Amazon Publishing is Amazon's publishing unit launched in May 2009.[93] It is composed of AmazonEncore, AmazonCrossing, Montlake Romance, Thomas & Mercer, 47North, Powered by Amazon, New Harvest, Grand Harbor Press, Two Lions, Skyscape and Waterfall Press.

Launched in 2005, Amazon Shorts offered exclusive short stories and non-fiction pieces from best-selling authors for download from the Kindle Store. By June 2007, the program had over 1,700 pieces and was adding about 50 new pieces per week, but the program was discontinued on June 1, 2010.[94]

Donations

Amazon also created "channels" to benefit certain causes. In 2004, Amazon allowed customers to donate $5 to $200 to the campaigns of 2004 US presidential hopefuls, providing links that raised $300,000 for the candidates.[95] Amazon has periodically reactivated a Red Cross donation channel after crises such as Hurricane Sandy, Hurricane Katrina, and the 2004 earthquake and tsunami in the Indian Ocean. By January 2005, nearly 200,000 people had donated over $15.7 million in the US.[96]

In 2013, Amazon launched a charity initiative called Amazon Smile.[97] It can be accessed by going to smile.amazon.com when normally shopping, and allows Amazon to donate 0.5% of the sale price of eligible items to the customer's selected charity as its sponsor.[98][99]

Amazon Local

Amazon Local is a daily deal service launched in June 2011 in Boise, Idaho.[100] As of 2013, Amazon Local offers daily deals to over 100 regions in 36 U.S. states. Amazon Local also acts as a deal aggregator; some of the deals are actually offered through LivingSocial, a firm in which Amazon has heavily invested.[101]

It was launched gradually in the United Kingdom on August 29, 2012, starting in London and expanding to more towns and cities.[102]

On December 18, 2015, Amazon Local will stop selling daily deals however purchased deals will remain valid according to its terms.[103]

AmazonWireless

In July 2009, Amazon.com launched an AmazonWireless website,[104] which offers cellular devices and service plans for Verizon Wireless, AT&T, Sprint and T-Mobile in the US.[105]

AmazonFresh and Amazon Prime Pantry

AmazonFresh is a home grocery delivery service first trialed in 2007, and later made available in Seattle, Los Angeles, San Francisco, California, San Diego, Brooklyn, New York and Philadelphia, PA.[106]

Amazon Prime Pantry is a similar service covering the 48 contiguous United States, allowing the order of up to 45 pounds of dry goods and non-perishable groceries for a flat delivery fee.

Amazon Dash

Main article: Amazon Dash

On March 31, 2015, Amazon.com announced that it was expanding Amazon Dash to include an Amazon Dash Button and a Dash Replenishment Service.[107]

Amazon Prime Air

Main article: Amazon Prime Air

60 Minutes announced on December 1, 2013 that Amazon Prime Air was a possible future delivery service expected to be in development for several more years. In concept, the process would use drones to deliver small packages (less than five pounds) within 30 minutes by flying short distances (10–20 km) from local Amazon Fulfillment Centers.[108][109] In the United States, the project will require the Federal Aviation Administration to approve commercial use of unmanned drones.[110]

Such approval could be in place as early as 2015, and Amazon expects to be ready at that time.[111][112] In July 2014, it was revealed the company was developing its 8th and 9th drone prototypes, some that could fly 50 miles an hour and carry 5-pound packages, and had applied to the FAA to test them.[113]

Prime Now

In December 2014, Amazon announced that as a benefit to Prime members, parts of Manhattan, in New York City, could get products delivered to them within one hour for a fee of $7.99, or within two hours for no additional fee. 25,000 daily essential products are available with this delivery service.[114] In February 2015, the service was extended to include all of Manhattan.[115] It has since been expanded in the United States to include parts of Chicago, Miami, Baltimore, Dallas, Atlanta, Austin, Nashville, San Antonio, and Tampa.[116][117][118][119] Outside of the United States, it has expanded to London,[120] Birmingham, UK.,[121] Newcastle, Manchester,[122] Liverpool,[123] Milan,[124] Munich, Berlin,[125] Paris,[126] Barcelona,[127] Madrid[128] and Tokyo.[129]

Amazon Supply

Amazon Supply, launched in 2012, offers industrial and scientific components and maintenance, repair and operations (MRO) supplies.[130] Amazon Supply was developed based on experience operating Smallparts.com, acquired in 2005. (The Smallparts.com brand was discontinued with the launch of Amazon Supply.) While Amazon Supply uses the same order fulfillment and distribution system as Amazon.com, its online store provides services to customers in more than 190 countries.[131]

Video Direct

On May 10, 2016, Amazon launched a Video Service called Amazon Video Direct which allows users to place videos available to rent or own, to view free with ads, or to be bundled together, and offered as an ad-on subscription.[132] Amazon will pay creators 50% of the revenue earned from rental or sale of the videos,[132] but for ad-supported videos, the makers will get a portion of ad receipts.[132]

Amazon Music Unlimited

In October 2016, Amazon released a music streaming service called "Amazon Music Unlimited."[133] This stand-alone music streaming service is different from Prime Music because it has millions of songs compared to Prime Music's limited catalog.

Amazon Tickets

Amazon launched a ticket service called "Amazon Tickets in 2015 in the UK and soon will expand it across Europe, US, and Asia to compete with the likes of industry leader Ticketmaster while also disrupting the Live Entertainment market[134][135]

Other services

An Amazon.com collection point at the White Rose Centre in Leeds, England.

In January 2007, Amazon launched Amapedia, a now-defunct wiki for user-generated content to replace ProductWiki, and the video on demand service Amazon Unbox.[136] Also in 2007, Amazon launched Amazon Vine, which allows reviewers free access to prerelease products from vendors in return for posting a review.[137][138]

IMDb and Amazon launched a website called SoundUnwound for browsing music metadata with wiki-like user contribution in September 2007; this data was also used for Amazon's Artist Pages.[139] SoundUnwound ceased existence on June 18, 2012, and the site redirected to Amazon.

Amazon Connect enables authors to post remarks on their book pages to customers.

Amazon Webstore allowed businesses to create custom e-commerce online stores using Amazon technology. Sellers selected the category for their business, and paid a commission of 1-2%, plus credit-card processing fees and fraud protection, and a subscription fee depending on the bundle option for an unlimited number of listings.[140] Amazon has chosen a limited number of companies to become an implementation solution provider for them.[141][142] The Amazon Webstore is no longer available to new merchants.

In August 2014, Amazon launched a credit card reader. Merchants can use it to conduct payments through a smartphone or tablet.[143]

In 2014, Amazon launched a feature called "make an offer" that allows customers to place a bid to 3rd party sellers, rather than buy outright. However, unlike eBay, the feature is not an auction but rather a one-to-one bid where the customer haggles privately with the seller.[144]

In January 2015, Amazon announced its own email and scheduling service dubbed WorkMail developed by Amazon Web Services, the cloud computing unit of Amazon Inc. The Amazon email service is expected to bring in $10 billion extra revenue to the company.[145]

In March 2015, Amazon launched a new on-demand service, Amazon Home Services aimed at offering homeowners a marketplace for professional services such as plumbing, electrical, audio/visual installation, and lawn services. The Home Services category designed to make finding a specialist easy by verifying that providers are properly licensed and insured for the job. Service is "Satisfaction Guaranteed" and offers a refund if you are not happy in the end. Additionally, reviews are verified so you know the reviewer actually paid for and used the services.[146]

In April 2015, Amazon rolled out a new travel site called Amazon Destinations, which focuses on helping customers find "getaway destinations" within driving distance of their homes. Currently Amazon Destinations features hotel selections in three United States metro areas: L.A., New York and Seattle.[147]

In October 2015, Amazon announced a new handmade marketplace called Handmade By Amazon, already having 5,000 sellers from 60 countries and 80,000 items for sale. The platform is designed for artisans to sell their good directly to the public, similar to the platform Etsy.[148]

On November 2, 2015, Amazon opened its first physical retail store, a bookstore in the University Village shopping center in Seattle. The store, known as Amazon Books, has prices matched to those found on the Amazon website and integrate online reviews into the store's shelves.[149][150][151]

Amazon released branded semiconductors to home equipment designers who are working on Internet-of-Things devices, WiFi routers and other smart home appliances. The chips come from Annapurna Labs, which Amazon purchased in 2015 for a rumored $350 million. On January 7, 2016, the company announced that its Alpine chipset was available for a wide range of applications.[152]

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