Atkins Nutritionals

Atkins Nutritionals, Inc. was founded by Robert Atkins in order to promote the low-carbohydrate packaged foods of the Atkins diet. Currently it is owned by Roark Capital Group.

History

Atkins founded Atkins Nutritionals, Inc. in 1989 to promote the low-carbohydrate products of his increasingly popular Atkins diet. This diet was developed after Atkins read a research paper in the Journal of the American Medical Association published by Gordon Azar and Walter Lyons Bloom. Atkins used information from the study to resolve his own overweight condition.

In October 2003 Parthenon Capital LLC and Goldman Sachs both acquired stakes in the company.[1] Following the death of its founder in 2003, the popularity of the diet and demand for Atkins products waned, causing Atkins Nutritionals Inc. to file for bankruptcy in July 2005, citing losses of $340 million.

The company emerged from bankruptcy in 2007 owned by North Castle Partners, with a softened marketing emphasis on the low-carbohydrate aspect of its products and an attempt to emphasize the overall nutritional value of its line of foods. It now has in place a business strategy concentrating on sales of nutrition bars and shakes.

Roark Capital Group bought the company in 2010.[2] Under Roark it has stabilized but it is rumored to be a disappointment;n its 6 year hold period is longer than typical for private equity firms. In February 2015 it was reported that Roark was seeking to sell the company but no buyer ever materialized.[3]

Products

The Atkins Nutritionals' products are low-carbohydrate. Although the marketing focus of the company has changed after their emergence from bankruptcy, the products remain low-carbohydrate to stay faithful to the philosophy of the diet. It is also stated on the packages the stage of the Atkins Nutritional Approach where they may be used. There are four lines of Atkins products, Advantage, Day Break, Endulge and Cuisine.

Advantage

In the Advantage line, the main products are meal bars, snacks and shakes. The Advantage bars claim to be "a satisfying meal replacements or filling snacks". The Advantage Snack/Light Meal Bars claim to "help fight hunger in-between meals". The Advantage Shakes claim to have "protein, fiber, vitamins, and minerals with almost no sugar".[4]

Products of the Advantage Bars include:

Products in the Advantage Snack/Light Meal Bars family include:

Products of the Advantage Shakes family include:

Day Break

The Day Break line includes bars and shakes designed to be a morning snack or light breakfast to help fight morning hunger.

Day Break Bars include:

Day Break Shakes include:

Endulge

The Endulge line produces low-carbohydrate candy bars that are designed to taste like the average candy bars, but with less than 2g of sugar.[4]

Products of the Endulge Bars family include:

Cuisine

The Cuisine products are designed to make cooking at home easy and delicious.

See also

References

  1. ↑ "Atkins Nutritionals files for bankruptcy". AP. 1 August 2005. Retrieved 16 August 2012.
  2. ↑ Walsh, Fiona (10 December 2010). "Atkins diet firm sells out to Roark Capital". The Guardian. Retrieved 16 August 2012.
  3. ↑ http://www.wsj.com/articles/atkins-nutritionals-up-for-sale-1424899395
  4. 1 2 Products - Atkins product pages, retrieved 16 August 2012

External links

This article is issued from Wikipedia - version of the 9/16/2016. The text is available under the Creative Commons Attribution/Share Alike but additional terms may apply for the media files.