Australian Marketing Institute

The Australian Marketing Institute (AMI) is Australia's largest professional body for marketers.[1] The AMI's purpose is to advance the marketing profession through education, collaboration, recognition and accountability. It is a not for profit entity with branches throughout Australia.[2] The AMI has over 7,500 members.

History

The AMI was founded in 1933.

In 2013 the AMI announced a rebrand and restructure which will occur in 2014. The most important change was direct election to the national Board of Directors.[3]

On the 14th January 2015, AMI announced Darren Woolley as their new Chairman of the Board,[4] succeeding Graham Wright, who was appointed in 2013.

Professional membership

There are four personal membership categories:


The AMI also offers a designation for professional marketers - Certified Practicing Marketer or CPM - recognition of formal education and successful application of marketing knowledge and skills.[5][6]

Awards

The Awards for Marketing Excellence were founded in 1982. Notable recipients are

References

  1. ↑ "Professional Memberships". University of Melbourne. Archived from the original on 2014-03-01. Retrieved 2014-02-25.
  2. ↑ Susanna Jaray (2005). Marketing. Career FAQs. p. 40.
  3. ↑ Australian Marketing Institute rebrands and restructures. Mumbrella http://mumbrella.com.au/australian-marketing-institute-rebrands-restructures-184579. Retrieved 2014-02-25. Missing or empty |title= (help)
  4. ↑ "Australian Marketing Institute appoints Darren Woolley AMI Chair". Australian Marketing Institute. Retrieved 14 January 2015.
  5. ↑ "CPM: CERTIFIED PRACTISING MARKETER". Retrieved 2014-02-25.
  6. ↑ Melanie James (2006). Public Relations. Career FAQs. p. 35.

External links



This article is issued from Wikipedia - version of the 11/5/2016. The text is available under the Creative Commons Attribution/Share Alike but additional terms may apply for the media files.