B. Jeffrey Madoff

B. Jeffrey Madoff is an American director, producer, photographer, writer and professor living in New York City. He is the founder and CEO of Madoff Productions. His film and video work includes commercials, web content, music videos and documentaries for clients. His online videos won the coveted Webby Award for Victoria's Secret in 2009. His films about Brooke Astor and Martha Graham have received notice in The New York Times.^[2][3] His music video for UK recording artist DJ Fresh was number 1 on the MTV dance charts for four weeks in England and has had millions of views on YouTube.^[4]

"I’m Not That Madoff", an article by Madoff, was first published in The Huffington Post in March 2009.^[5] His articles are widely distributed throughout the Internet and have appeared online in the Wall Street Journal, USA Today, Newsweek and other major publications. He was featured in The New York Times articles "B. Madoff and Proud of It"^[6] and "Helpful Hints for New No.2".^[7] Madoff teaches a course, Creativity: Making a Living With Your Ideas at Parsons The New School for Design.^[8]

Early life and education

Madoff was born in Akron, Ohio. He attended Firestone High School. He graduated with honors from the University of Wisconsin with degrees in philosophy and psychology. In 1971, he started and ran a men's and women's fashion company, Billy Whiskers. In 1972, Madoff was chosen as one of the top 10 designers in the United States.^[9] He then moved to New York and started another fashion company, Benje. He sold the company in 1977.

Madoff Productions

Madoff founded Madoff Productions in 1983. The company offers a one stop shop for creative services, production and post production. They collaborate with their clients through concept development, production, editing and distribution. They work with advertising agencies, public relations firms and client direct. They produce powerful and entertaining work with a unique, brand right point of view. Their projects range from television commercials, web content, program production, brand imaging and product launches to documentaries.^[10]

They have production relationships with people from the United States, Russia, Czech Republic, Japan, China, Italy, South America, England, France, Germany, and the Middle East.

Clientele (selected)

Major projects (produced, directed and edited)

• -The Victoria's Secret Fashion Show, from 1997 to present.^[11][12]

-In 1999 it was the first live-stream fashion show on the Internet.^[13]

• -Victoria's Secret Live Pre-Show (live-streaming online show). 2010 to present.^[14][15]
• -Ralph Lauren Fashion Show, from 1983 to present.^[16]
• -Ralph Lauren Lifetime Achievement Award, presented by Audrey Hepburn. 1994.^[17]
• -Ralph Lauren American Academy of Achievement Award, presented by Audrey Hepburn, at Metropolitan Museum. 1993.^[18]
• -Ralph Lauren CFDA Legend Award, presented by Oprah Winfrey. 2009.
• -Halston Tribute, hosted by Liza Minnelli, at Lincoln Center. 1991.^[19]
• -Vincent Minnelli's tribute film for Liza Minnelli, "Stepping Out" concert at Radio City Music Hall. 1993.
• -Martha Graham tribute and memorial film at City Center in 1992 and 2004.^[20]
• -Brooke Astor documentary, produced for the Citizens Committee for New York City, presented by Walter Cronkite. 1992.
• -Radio City Christmas Spectacular, 75th Anniversary Film. 2007.^[21]
• -American Academy of Dramatic Arts, "Why Would You Want to Be an Actor?" 2009.^[22]
• -Documentary for the "Innocence Project." 2009.^[23]
• -Launched film for Weill Cornell Medical College in Qatar. 2008.^[24]
• -Harvard School of Public Health fundraising film. 1994.^[25]

Viral projects (directed by Madoff)

• -The Victoria's Secret Angels Sing, "Deck the Halls." 2012. The video has received over 7.6 million hits.^[26]
• -DJ Fresh, "Hypercaine." 2009. Received over 4.6 million hits.^[27]
• -Victoria's Secret Angels Lip Sync, "Moves like Jagger." 2011. Received over 3 millions hits.^[28]
• -Victoria's Secret Angels Lip Sync, "Firework." 2010. Received over 2.5 million hits.^[29]
• -Victoria's Secret Angels Lip Sync, "Beauty and a Beat." 2012. Received over 2.3 million hits.^[30]
• -Victoria's Secret Angels Lip Sync, "I Knew You Were Trouble." 2013. Received over 1.1 million hits.^[31]

Additional work

Parsons The New School For Design

Madoff is a professor at The New School. He teaches a course called, "Creativity: Making A Living With Your Ideas." His lectures discuss the primary elements that contribute to professional success. For his course, he brings in and interviews accomplished individuals on their ideas about success. His guest speakers include: editor of InStyle, Ariel Foxman, chief marketing officer for Ebay, Richelle Parham, bestselling author, Tim Ferris, CEO of the CFDA, Steven Kolb, founder of Gilt Groupe, Alexandra Wilkis Wilson, supermodel, Karlie Kloss and award-winning designer, Joseph Abboud.^[32]

Madoff conducted a workshop on "Creating a Brand" at The New School for a group of business executives from Shanghai, China.^[33]

The Huffington Post

Madoff has written over 50 articles for The Huffington Post. Several of his articles have been on the front page on The Huffington Post website, on the "Featured Posts" list. His article, "I'm Not That Madoff," has been featured in such publications as the New York Times and Wall Street Journal.^[34]

New York Musical Theatre Festival

Madoff produced the video content for "Under Fire," a play which won the coveted Audience Award.^[35]

Current work

Madoff is writing a play about the life of Rock and Roll Hall of Famer and musical legend, Lloyd Price.

He is producing and directing the film, "The Hard Kill," based on his original screenplay.

Celebrity interviews

Madoff has conducted many interviews with popular celebrities. His interviews have been on YouTube, documentaries, and TV series such as Bloomberg Game Changers.^[36]

He has interviewed Ralph Lauren, Halston, Brooke Astor, Liza Minnelli, Donna Karen, Martha Graham, Tom Brokaw, Tony Bennett, Renee Fleming, Tyra Banks, Heidi Klum, Gisele Bundchen, Adriana Lima, Candice Swanepoel, Miranda Kerr, Karlie Kloss, Doutzen Kroes, Alessandra Ambrosio, Justin Bieber, Usher, Black Eyed Peas, Maroon 5, Katy Perry, Akon, Halle Berry, Salma Hayek, Ray Kurzweil, Sanford Weill, Tim Ferris, and Peter Diamandis.^{[37][38][39][40][41]}

Featured content (selected)

Madoff has been featured in many periodicals, online videos, and TV series…

• -"Bloomberg Game Changers: Ralph Lauren."^[42]
• -Interviewed by, top internet marketer, Joe Polish for his Genius and I Love Marketing Network.^[43]
• -A Video Profile featured on Model TV, "The Man Behind the Secret."
• -Metro New York, "Expert Advice: Building and Sustaining a Creative Career."^[44]
• -Ooyala, "Victoria's Secret Teams with Madoff Productions and Ooyala to Broadcast Live from Fashion's Night Out."^[45]
• -Creativity Magazine, "The Art of Sponsorship."^[46]
• -New York Times, "B. Madoff, and Proud of It."^[47]
• -New York Times, "All This and Brooke Astor, Too."
• -Article, "Back To One – Producing, Directing and Acting in NYC," by Van Dirk Fisher.^[48]

He has also spoke at the Freestyle Fashion Conference and Genius Network event.^[49] Most recently, Madoff was invited to give a lecture at New York University on the importance of branding a business, and completed a speaking event for South By South West in Brazil.^[50]

Awards (selected)

• -Pioneer of The Arts Award. 2014.^[51]
• -His work won The Most Visible Brand Award for Victoria's Secret. 2013.^[52]
• -His work won The Webby Award for Victoria's Secret. 2009.^[53]
• -New York Musical Theatre Festival, "Under Fire," The Audience Award. 2009.^[54]
• -International Marketing Award (for work with Tiffany & Co.). 1990.^[55]
• -Fashion Video Award: Comme des Garcons and DKNY Launch. 1989.^[56]

External links

• Madoff Productions website
• Madoff Productions Facebook
• Madoff Productions Twitter
• Madoff Productions Youtube
• Huffington Post Page
• Parsons Faculty Profile

References