Bai Brands
Industry | Drink[1] |
---|---|
Founded | 2009 in Princeton, New Jersey[1] |
Founder | Ben Weiss[1] |
Brands | Bai5 |
Website |
www |
Bai Brands is a beverage company founded in 2009 in Princeton, New Jersey.[1] Its flagship product is Bai5.[2] In 2015, it launched a brand of water bottles called Bai Antiwater.[3] On November 22, 2016 it was announced that Dr Pepper Snapple Bottling Group had made a cash purchase of Bai Brands for $1.7 billion.[4]
Antioxidants lawsuit
A false advertising class action lawsuit was filed against Bai Brands on May 6, 2014.[5] The lawsuit alleges that Bai Brands made misleading claims about the amount of antioxidants in its Bai5 Antioxidant Infusion drinks.[5] On July 13, 2015, a federal judge in California allowed the plaintiffs to move forward with a portion of the lawsuit.[6]
References
- 1 2 3 4 "#13 Bai Brands". Forbes. Retrieved October 2, 2015.
- ↑ Arthur, Rachel (August 12, 2015). "Bai Brands launches Antiwater: 'The holy grail in bottled water is functional hydration'". Retrieved October 2, 2015.
- ↑ "Dr Pepper Snapple to buy antioxidant drinks maker Bai for $1.7 billion" (Press release). November 22, 2016. Retrieved November 22, 2016.
- 1 2 Latif, Ray (August 5, 2015). "Portion of Proposed Class Action Lawsuit Against Bai Brands to Proceed". Bevnet. Retrieved October 2, 2015.
- ↑ Dye, Jessica (July 14, 2015). "Suit over 'antioxidant packed' drinks can proceed: court". Reuters. Retrieved October 2, 2015.
External links
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