Bai Brands

Bai Brands
Industry Drink[1]
Founded 2009 in Princeton, New Jersey[1]
Founder Ben Weiss[1]
Brands Bai5
Website www.drinkbai.com

Bai Brands is a beverage company founded in 2009 in Princeton, New Jersey.[1] Its flagship product is Bai5.[2] In 2015, it launched a brand of water bottles called Bai Antiwater.[3] On November 22, 2016 it was announced that Dr Pepper Snapple Bottling Group had made a cash purchase of Bai Brands for $1.7 billion.[4]

Antioxidants lawsuit

A false advertising class action lawsuit was filed against Bai Brands on May 6, 2014.[5] The lawsuit alleges that Bai Brands made misleading claims about the amount of antioxidants in its Bai5 Antioxidant Infusion drinks.[5] On July 13, 2015, a federal judge in California allowed the plaintiffs to move forward with a portion of the lawsuit.[6]

References

  1. 1 2 3 4 "#13 Bai Brands". Forbes. Retrieved October 2, 2015.
  2. Watson, Elaine (August 12, 2015). "Bai Brands under fire over 'antioxidant-packed' claims as judge allows false advertising lawsuit to proceed". Food Navigator USA. Retrieved October 2, 2015.
  3. Arthur, Rachel (August 12, 2015). "Bai Brands launches Antiwater: 'The holy grail in bottled water is functional hydration'". Retrieved October 2, 2015.
  4. "Dr Pepper Snapple to buy antioxidant drinks maker Bai for $1.7 billion" (Press release). November 22, 2016. Retrieved November 22, 2016.
  5. 1 2 Latif, Ray (August 5, 2015). "Portion of Proposed Class Action Lawsuit Against Bai Brands to Proceed". Bevnet. Retrieved October 2, 2015.
  6. Dye, Jessica (July 14, 2015). "Suit over 'antioxidant packed' drinks can proceed: court". Reuters. Retrieved October 2, 2015.

External links

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