Betta Home Living

Betta Home Living
Independent Retailer Group
Industry Retail
Founded Brisbane, Queensland 1961
Number of locations
 160 (2014)
Key people
 Graeme Cunningham (CEO)
Products Whitegoods, small appliances, consumer electronics
Parent BSR Franchising Group.
Website http://www.betta.com.au

Betta Home Living is an independent retail franchise group providing home appliance and furniture in Australia. It is based in the Brisbane suburb of Eagle Farm, Queensland. The chain is owned by the BSR Franchising group.

History

In 1961, seven local independent retailers came together to combat rival electrical retail groups and formed the Brisbane Electrical Television Traders Association (BETTA). BETTA went on to become BSL (Better Stores Ltd), a business that serviced both Betta Electrical branded and non-branded independent retailers throughout the 1990s.[1]

After BSL went into administration,[2] 48 of the Betta stores acquired their own brand and formed the BSR group.[3]

Rebrand

BSR group chief executive officer Graeme Cunningham said to represent the rebrand is the “That’s Betta” marketing campaign to highlight the group’s move into the homewares category.[4]

Store Locations

Currently Betta has locations in Victoria, New South Wales, South Australia, Northern Territory, Western Australia, Queensland and Tasmania.

Sponsorship

Betta Home Living is a major partner of the Brisbane Heat cricket team.[5]

Betta Home Living also partnered with cricketing legend Matthew Hayden teaming up with Betta as its ‘Captain of Cooking’ to help promote better cooking and lifestyle solutions.[6]

References

  1. ↑ "Betta Electrical shares tips on standing the test of time in franchising". 19 September 2011.
  2. ↑ "Betta Electrical creditors set to meet". The Sydney Morning Herald. 9 October 2006.
  3. ↑ "Clive Peeters hurts BSR with Ian Everards takeover". 11 September 2007.
  4. ↑ "BSR pushes Betta's rebrand strategy". 22 April 2013.
  5. ↑ "Brisbane Heat Fire Up With Betta". 1 November 2012.
  6. ↑ "Betta Home Living focused on the big picture". 15 July 2013.

External links


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