Bozell
Bozell is an American full-service public relations and advertising agency headquartered in Omaha, Nebraska, United States, North America.[1] The agency also has a location in Kansas City.
History
Bozell traces its roots to the company founded in 1921 in Omaha, Nebraska by Leo Bozell and Morris Jacobs as Bozell & Jacobs, Inc.[2]
In 1985 the firm was purchased by Lorimar and merged with another Lorimar entity, Kenyon & Eckhart to form Bozell, Jacobs, Kenyon & Eckhardt. In the 1990s, the firm shortened its name to Bozell Worldwide.
Bozell is well known for its campaigns, which have introduced memorable slogans and ads, such as:
- "Pork. The Other White Meat"
- the "Got Milk?" milk moustache (Which was created by Goodby, Silverstein & Partners)
- "Corinthian Leather"[3]
- "There's only one Jeep"
In 1997, Bozell was listed by Advertising Age as the 8th-largest US agency, when it was acquired by True North, holding company for FCB.
In 2001, the remaining largest offices of Bozell Worldwide were merged with Lowe Worldwide as part of the Interpublic Group of Companies. The managing partners of the Bozell office in Omaha then bought themselves out from the holding company and began as an independent shop again.
Newsletter
Bozell publishes a quarterly newsletter that discusses current industry trends and humorous stories from an advertising agency's perspective called Thinking.
Notes
- ↑ "Bozell".
- ↑ Atkins, Claire; Thomaselli, Rich (February 3, 2003). Interpublic to fold weakened Bozell into Lowe. Advertising Age
- ↑ Kiley, Richard. No Such Thing As Corinthian Leather in the Cordoba. "Bloomberg Business Week". Bloomberg L.P. United States of America, 2009-01-15. Accessed: 2010-09-25. Archived from the original on 2010-09-25. "It’s also worth noting that “rich Corinthian leather” was an invention of a Bozell copywriter..."