Centro Inc
Type of business | Private |
---|---|
Founded | 2001 |
No. of locations | 35 |
Area served | North America |
Key people | Shawn Riegsecker, Leo Brubaker, Scott Neslund, Kelly Wenzel, Michael Bruns |
Industry | Online Advertising, Real-Time Bidding |
Services | Ad serving, Demand-Side Platform |
Employees | 650 |
Website | http://www.centro.net/ |
Centro is a software and managed services company used by brands and advertising agencies to buy online ads from publishers.[1] Advertisers use Centro for digital media planning and buying, ad operations, and finance and reconciliation. The company was founded by Shawn Riegsecker in 2001. Centro has received awards for company culture[2] and for being great place to work in the advertising industry,[3] in the U.S.,[4] in Chicago[5] and in New York.[6]
History
Based in Chicago, Illinois, Centro was founded in 2001 by Shawn Riegsecker.[7]
In December 2010, Centro raised $22.5 million in a venture capital funding round led by FTV Capital.[8]
In May 2012, Centro launched Centro Brand Exchange, an ad marketplace for unsold inventory.[9]
In March 2013, Centro launched a cloud-based software platform for media planning.[10]
In April 2013, Centro was named the #1 Best Company to Work by Crain’s Chicago for the third consecutive year.[11]
In November 2013, Centro acquired SiteScout, a real-time bidding technology company.[12]
References
- ↑ MediaPost, 3-7-13 http://www.mediapost.com/publications/article/195068/centro-yes-we-can-speed-up-media-planning-new.html
- ↑ Built In Chicago, Moxie Awards, 6-20-13 http://moxieawards.builtinchicago.org/?page_id=1791
- ↑ Advertising Age, 11-17-14 http://adage.com/article/news/places-work-2014/295821/#Centro
- ↑ Fortune, 9-18-14 http://fortune.com/2014/09/18/50-best-small-and-medium-size-companies-to-work-for-2014/
- ↑ Crain’s Chicago, 4-1-13 http://www.chicagobusiness.com/article/20130330/ISSUE02/303309995/best-places-to-work-2013-no-1-centro-llc
- ↑ Crain’s New York, 12-8-14 http://www.crainsnewyork.com/features/bestplaces/details/6
- ↑ Crunchbase http://www.crunchbase.com/company/centro
- ↑ TechCrunch, 12-30-10 http://techcrunch.com/2010/12/30/centro/
- ↑ ClickZ, 5-20-12 http://www.clickz.com/clickz/news/2175294/centro-throws-gauntlet-exchange-arbitragers
- ↑ AdExchanger, 4-8-13 http://www.adexchanger.com/platforms/media-shop-anxieties-centro-says-better-workflow-is-the-cure/
- ↑ Crain’s Chicago, 4-1-13 http://www.chicagobusiness.com/article/20130330/ISSUE02/303309995/best-places-to-work-2013-no-1-centro-llc
- ↑ AdAge, 11-5-13 http://adage.com/article/digital/centro-acquires-dsp-sitescout-40-million/245111/