Channel 9 (Microsoft)

Channel 9

Channel 9 homepage
Type of site
Video channel, blogging, podcasting, screencasting, forum
Available in English
Owner Microsoft
Created by Microsoft
Website channel9.msdn.com
Registration Optional
Launched April, 2004
Current status Active

Channel 9 is a Microsoft community site for Microsoft customers created in 2004.[1] It hosts video channels, discussions, podcasts, screencasts and interviews.

Channel 9, launched in 2004 when Microsoft's corporate reputation was at a low,[2] was the company's first blog. It was named after the United Airlines audio channel that lets airplane passengers listen in on unfiltered conversation in the cockpit, to reflect its strategy of publishing conversations among Microsoft developers, rather than its chairman Bill Gates who had previously been the "face" of Microsoft.[2] This made it an inexpensive alternative to Microsoft's Professional Developers Conference, then the main public platform where customers and outside developers could speak to Microsoft employees without the intervention of the company's PR department.[3]

The Channel 9 team have produced interviews with Bill Gates, Erik Meijer and Mark Russinovich.

Channel 9 formerly featured a wiki based on Microsoft's own FlexWiki. The wiki had been used to provide ad hoc feedback to various Microsoft teams such as the Internet Explorer team[4] as well as for teams such as Patterns & Practices to promote discussion,[5] although some teams have migrated to CodePlex.

References

  1. "About Channel 9". Retrieved 2008-07-03.
  2. 1 2 Gambetti, Rossella; Quigley, Stephen (2012). Managing Corporate Communication: A Cross-Cultural Approach. Palgrave Macmillan. p. 197.
  3. Ratcliffe, Mitch; Mack, Steve (2008). Podcasting Bible. John Wiley & Sons. p. 506.
  4. "Internet Explorer Feedback". Channel9 Wiki.
  5. "patternsandpractices". Retrieved 2008-07-03.

External links

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