Coffee World
|
Where the World Meets | |
| Wholly owned subsidiary | |
| Industry | Restaurants |
| Founded | Bangkok, Thailand (1997) |
| Headquarters | Geneva, Switzerland |
Key people | Fred Mouawad (Founder & Executive Chairman), Joseph Cherian (GFA Global CEO) |
| Products | Frappe, Coffee, Waffles (CWR Thai, International, Fusion) |
| Parent | Global Franchise Architects |
| Website | coffeeworld.com |
Coffee World is a premium specialty coffeehouse that provides a wide range of hot and iced coffee as well as ice-blended beverages, waffles, wraps and signature deserts in hundreds of outlets scattered across India, Bangladesh, Thailand, Indonesia, China, and Sudan.[1]
Coffee World is a brand of Global Franchise Architects (GFA), a Geneva Switzerland-based company that builds, operates, and franchises a select portfolio of specialty food service brands. GFA is part of the Synergia One Group of Companies; a diversified group that consists of companies founded by serial entrepreneur Fred Mouawad and includes the 122-year-old family jewelry business Mouawad.
Coffee World currently has two formats: the original Coffee World shops and the Coffee World Restaurant which offers full table service and a menu of over 100 items featuring local, international, and Asian-fusion cuisine.
All Coffee World stores and Coffee World Restaurants are designed by Itorama[2] and built by Interbuild Solutions,[3] two companies that are part of the Synergia One Group.
History
Fred Mouawad launched the first Coffee World store in Bangkok, Thailand in 1997. By 2004, Mouawad bought out the shares held by his equity partners and formed GFA. Today, Coffee World has expanded to over 100 stores in Bangladesh, China, Indonesia, India, and Thailand.[4]
In 2012, Coffee World launched Coffee World Restaurant as a separate service format that provides a contemporary dining experience to Thailand with over 100 Thai, international, and fusion cuisine dishes to choose from.[5]
Operations
Bangladesh
In 2005, Coffee World opened its doors in Bangladesh[6] with its halal menu. Most outlets are co-branded with Pizza Corner or Book Express while some are inside ETC Department Stores (the local franchisee of the Coffee World and Pizza Corner brand in the country).[7] Unlike their Indian counterparts, they serve beef-related products in all three outlets in Dhaka. ETCETERA Bangladesh Pte Ltd is the master franchise partner of Coffee World in the country.
Every year during the Muslim holy month of Ramadan there are special Iftar offers. Usually, products are offered at almost half the price for two hours starting from Iftar.
China
Expansion into the Chinese market saw the opening of five Coffee World outlets on Hainan Island, particularly in the capital city of Haikou and the tourist district of Sanya. Emperor Food Franchise Concepts Ltd opened the first Coffee World outlets in China on Hainan Island in 2007.[7]
Indonesia
Coffee World has several locations in Jakarta through their franchise partner Global Flavours.[7]
India
Coffee World operations in the Indian subcontinent are concentrated in the booming cities of Bangalore, Chennai, Hyderabad, Kolkata, and now Delhi.[8][7]
Thailand
With the first Coffee World opening in Bangkok in 1997,[9] the brand quickly expanded and were soon operating across the city and eventually spread out to other provinces in Thailand like Chon Buri, Pattaya, Nakhon Ratchasima, Khon Kaen, Chiang Mai, Chiang Rai, Ko Samui, Nonthaburi, Pathum Thani, and Phuket.[7]
See also
References
- ↑ Coffee World - Where the World Meets. Retrieved 2012-10-4.
- ↑ Itorama. Retrieved 2012-10-24.
- ↑ Interbuild Solutions. Retrieved 2012-10-24.
- ↑ Global Franchise Architects - Store Locations. Retrieved 2012-10-4.
- ↑ GFA revs up new business model with the launch of Coffee World Restaurant. Retrieved 2012-10-4.
- ↑ Coffee World is back. The Daily Star. Retrieved 2012-11-9.
- 1 2 3 4 5 "Locations". Coffee World. Retrieved 24 January 2016.
- ↑ Coffee World, a swiss café chain is in Delhi now. India PR Wire. Retrieved 2012-11-9.
- ↑ GFA Expands into Thailand. Bangkok Business Brief. Retrieved 2012-11-1.