CorePower Yoga

CorePower Yoga
Private
Industry Fitness
Founded 2002
Founder Trevor Tice
Headquarters Denver, Colorado
Number of locations
 160 (2016)
Key people
 Eric Kufel, CEO
Website www.corepoweryoga.com

CorePower Yoga is the largest privately held chain of yoga studios in the United States.[1] The company is based in Denver, Colorado[2] and headed by Eric Kufel who serves as the CEO.[3] Each yoga studio teaches a CorePower yoga style developed by founder Trevor Tice that combines power yoga, Ashtanga vinyasa yoga, and Bikram yoga.[2][4]

History

Trevor Tice founded CorePower Yoga in 2002.[1] Tice funded the first 20 studios with the proceeds from the sale of his previous company, Tech Partners International.[2] The company later received an additional investment of over $100 million from Catterton Partners. ColoradoBiz included the company on its list of top companies in 2011.[5]

In 2012, CorePower Yoga generated $45.2 million in revenue.[2] The company was included on Chicago’s best of Chicago 2014 list.[6] CorePower Yoga was voted “Best Yoga Class in Minnesota” by CBS Minnesota viewers in January 2015.[7] It was also included on Well+Good’s “Best Yoga Studios” list.[8] By November 2016, the company had 160 studio locations throughout the United States.[9][10]

Eric Kufel succeeded Amy Shecter as CEO of CorePower Yoga in January 2016.[3][11]

Products and services

CorePower Yoga offers a variety of heated and non-heated yoga class styles, including classes that utilize weights and other equipment to build strength. Studios provide occasional special classes and workshops, such as themed classes and arm balance and inversion workshops. Aside from its class offerings, CorePower Yoga also conducts Yoga Alliance certified 200-hour teacher training programs. Additional program offerings include yoga vacation retreats and two-week boot camps.

References

  1. 1 2 "How CorePower Yoga Stretches Its Resources to Maximize Branding". Advertising Age. October 15, 2012. Retrieved September 18, 2015.
  2. 1 2 3 4 "Get Ready for the Starbucks of Yoga". Inc. February 4, 2015. Retrieved September 18, 2015.
  3. 1 2 Demopoulos, George (January 15, 2015). "New CEO takes the lead at CorePower". BusinessDen. Retrieved March 15, 2016.
  4. ↑ "Athletic yoga classes". December 28, 2010. Retrieved September 18, 2015.
  5. ↑ "Creative financing helps fuel Denver's CorePower Yoga". The Denver Post. November 4, 2011. Retrieved September 18, 2015.
  6. ↑ "2014 Best of Chicago". Retrieved September 18, 2015.
  7. ↑ "WCCO Viewers' Choice For Best Yoga Class In Minnesota". January 8, 2015. Retrieved September 18, 2015.
  8. ↑ "Best Yoga Studios". Well+Good. Retrieved September 18, 2015.
  9. ↑ "Our Company". Corepower Yoga. Retrieved November 8, 2016.
  10. ↑ "Denver's CorePower Yoga is stretching to Arizona". Denver Business Journal. May 30, 2015. Retrieved September 18, 2015.
  11. ↑ "CorePower Yoga CEO Amy Shecter Helps to Launch Yoga on the Rocks". July 25, 2014. Retrieved September 18, 2015.
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