DYCD

DYCD (103.5 Retro Cebu)
City Cebu City
Broadcast area Central Visayas
Branding 103.5 Retro Cebu
Slogan Yesterday's Hits Today!
Frequency 103.5 MHz
First air date 1995 (as Kiss FM 103.5)
2002 (as 103.5 Wild FM/Wild 103.5)
2015 (as 103.5 Retro Cebu)
Format Classic hits
Power 10,000 watts
Class A,B,C
Callsign meaning DY
Cebu
Ditan
Former frequencies 105.9 MHz (1994-2000)
as Wild FM
Owner Ditan Communications
(UM Broadcasting Network)
Webcast http://www.amfmph.com/103-5-retro-cebu-13188.html

DYCD (103.5 FM), broadcasting as 103.5 Retro Cebu, is a music FM radio station owned by Ditan Communications, an affiliate of UM Broadcasting Network in the Philippines. The station's studio is located at the Room 309, 3rd Floor, Doña Luisa Bldg., Fuente Osmeña, Cebu City, and the transmitter is located at the Kalunasan, Guadalupe, Cebu City. 103.5 Retro Cebu operates daily from 4:00 AM to 12:00 AM and except during Holy Week each year where its signs-off at 12:00 AM of Maundy Thursday until 4:00 AM of Easter Sunday.

History

Wild FM logo from 2000 to 2010

This station used to be Kiss FM 103.5 during the mid 90s until Ditan became a full subsidiary of UMBN in June 2002. It was then situated at the 4th level of Ayala Center Cebu.

Wild FM Cebu used to be on 105.9 MHz (now Monster Radio BT 105.9 Cebu) until the acquisition from Ditan Communications, DYCD Wild FM started in August 2002 with its first site at the University of San Carlos main campus along Pelaez St., downtown Cebu. Wild FM's unique Contemporary Hit Radio (CHR-Dance) format with 20-minute nonstop re-mix every hour soon got Cebuanos shaking and dancing. This not-so-secret formula is the key to Wild FM's air dominance in every area that it operates in, a driving, pulsating beat partnered with a dynamic deejay and spinner.

A series of street parties and barangay disco events firmly established Wild FM Cebu as one of the city's dominant and trend-setting stations. It is Cebu's unofficial dance station, the source and authority of new dance hits and re-mixes. Primary target audience is the 13-24-age bracket A-B-C economic class with the 25-35, C-D as secondary target audience.

Wild FM logo from 2011 to 2015

On March 27, 2005 Wild FM moved to a new site at Doña Luisa Bldg., Fuente Osmeña, uptown Cebu to get closer to the listeners and clients.

On late January 2015, after almost 12 years on the air, Wild FM ended its broadcast unannounced and went off the air for a month. It resumed its broadcast on March 16 as 103.5 Retro Cebu, this time playing classic hits (similar to Retro 105.9 DCG FM and 100.3 RJFM in Metro Manila, and Retro 95.5 in Davao City). In a span of just a few months since it was launched, this station's format change became hugely successful to retro music fanatics and it became a hit.

UMBN Radio stations in the Philippines

Branding Callsign Frequency Location
Wild 92.3WT Davao DXWT-FM 92.3 MHz Davao City
104.5 Wild FM Baguio DWKE-FM** 104.5 MHz Baguio City
93.9 Wild FM Laoag DWUM-FM** 93.9 MHz Laoag City
95.1 Wild FM Dagupan DWRF-FM** 95.1 MHz Dagupan City
Wild 94.3WM Batangas DWWM-FM** 94.3 MHz Batangas City
104.7 Wild FM Naga DWQN-FM** 104.7 MHz Naga City
93.5 Wild FM Masbate DYWD-FM** 93.5 MHz Masbate City
89.5 Wild FM Palawan DYWP-FM** 89.5 MHz Puerto Princesa City
93.5 Wild FM Pampanga DWKZ-FM** 93.5 MHz San Fernando, Pampanga
95.1 Wild FM Boracay DYBW-FM* 95.7 MHz Boracay
103.5 Retro Cebu DYCD-FM* 103.5 MHz Cebu City
105.9 Wild FM Iloilo DYWT-FM* 105.9 MHz Iloilo City
89.9 Wild FM Bacolod DYXW-FM** 89.9 MHz Bacolod City
Wild 101.5FM Dumaguete DYUM-FM 101.5 MHz Dumaguete City
94.3 Wild Zee Cagayan de Oro DXWZ-FM 94.3 MHz Cagayan de Oro City
98.5 Wild FM Butuan DXBB-FM 98.5 MHz Butuan City
95.3 Wild FM Ozamiz DXWM-FM** 95.3 MHz Ozamiz City
99.1 Wild FM General Santos DXRT-FM 99.1 MHz General Santos City
97.9 Wild FM Cotabato DXWP-FM** 97.9 MHz Cotabato City
92.9 Wild FM Valencia DXWB-FM** 92.9 MHz Valencia, Bukidnon
99.9 Wild FM Pagadian DXWO-FM** 99.9 MHz Pagadian City
99.3 Wild FM Koronadal DXCN-FM** 99.3 MHz Koronadal City
103.1 Wild FM Iligan DXIL-FM 103.1 MHz Iligan City
92.9 Wild FM Kidapawan DXKD-FM** 92.9 MHz Kidapawan City
105.1 Wild FM Zamboanga DXWY-FM** 105.1 MHz Zamboanga City

* In cooperation with Ditan Communications. * In cooperation with Paradise Island Radio, Inc. ** Upcoming Stations.


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