Dakota (cigarette)

Dakota was a brand of cigarettes introduced by R.J. Reynolds Tobacco (RJR) in 1990. Their marketing was targeted towards young blue-collar "virile females", in an attempt to displace the Marlboro brand^[1] without diluting Reynolds' dominant Camel brand's appeal to males.^[2] After test-marketing in Houston, Tucson, Phoenix, and Nashville^[3] didn't yield the desired results, the brand was withdrawn.

Prior to the marketing campaign, its details were leaked to the Washington Post.^[4] In spite of the manufacturer's denial to have specifically targeted young females, this revelation sparked widespread discussion of targeted advertising in general in the media.^[5][6]

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