Daniel Defense

Daniel Defense, Inc
Private Company
Industry Arms
Founded 2002 (2002) in Savannah, GA, United States
Headquarters Black Creek, Georgia, United States
Key people
 Marty Daniel (CEO)
Number of employees
 200[1]
Website danieldefense.com

Daniel Defense is an arms manufacturer, founded at the turn of the 21st century by Marty Daniel in Savannah, Georgia. Following substantial growth, in 2009 Daniel Defense expanded and moved into a new manufacturing facility in Black Creek, Georgia where it is now based. It has also expanded to a second facility in Ridgeland, South Carolina with 90,000 square feet for production.[2] Daniel Defense has managed to increase its revenue by more than 100% three years in a row and has been featured in Inc Magazine's Top 5000 list in 2012 and 2013 which shows the fastest growing private companies in the United States.[3][4][5] Over several years of production, Daniel Defense has managed to acquire high-profile customers for its rail systems, such as the US Special Operations Command, and the UK's Ministry of Defense.[6]

Products

Daniel Defense manufactures a variety of items related to firearms including its own custom variants of the AR-15 rifle, advanced rail systems, custom upper receivers, and advanced barrels. It also offers a web page where a buyer can customize a DDM4, a custom AR-15 variant, with Daniel Defense parts and accessories, and then order it. (In the recent months, Daniel Defense have experienced an overwhelming demand for their products. In an effort to better serve their stocking dealers and provide them with inventory, Daniel Defense is temporarily suspending the Build Your DDM4 site)

Super Bowl ad controversy

In December 2013, Daniel Defense was involved in controversy when it submitted an advertisement to several local Fox stations for broadcast during the Super Bowl. The stations rejected the advertisement, citing NFL advertising policy which states: “Firearms, ammunition or other weapons are prohibited; however, stores that sell firearms and ammunition's will be permitted, provided they sell other products and the ads do not mention firearms, ammunition or other weapons.”[7][8][9] Daniel Defense responded to the rejection by criticizing the NFL's policy and Fox's decision, asserting that its ad did not contain any firearms, and that it also sells outdoor equipment, not only firearms, and accordingly falls within the exceptions in the policy.[10][11] The NFL responded to the claims by denying any involvement in the rejection of the advertisement, but it did confirm that its policy does ban advertisements with firearms in them and in the end the advertisement was not accepted.[12][13]

Television appearances

In 2016, CEO & Founder Marty Daniel was featured in Season 1, Episode 3 of CarbonTV's original series, American Elements.[14]

See also

References

  1. ↑ "Deal: Daniel Defense to create 120 jobs in Bryan County", Office of the Governor of Georgia. Retrieved August 07, 2014.
  2. ↑ "Daniel Defense taking cautious approach to growth", Savannah Morning News. Retrieved August 07, 2014.
  3. ↑ "Daniel Defense Company Profile", Inc Magazine. Retrieved August 07, 2014.
  4. ↑ "Daniel Defense makes the Inc. 500/5000 list two years in a row", Guns.com. Retrieved August 07, 2014.
  5. ↑ "Daniel Defense Makes the Inc. 500/5000 List For The Second Consecutive Year", Ammoland.com. Retrieved August 07, 2014.
  6. ↑ "About us", Daniel Defense, Inc. Retrieved August 07, 2014.
  7. ↑ "NFL denies Daniel Defense Super Bowl commercial: Please review the play", Washington TImes. Retrieved August 07, 2014.
  8. ↑ "Gun Commercial Banned From Super Bowl 2014 By Fox Due To NFL Rules: REPORT", Huffington Post. Retrieved August 07, 2014.
  9. ↑ "NFL bans gun seller's gun-free ad from Super Bowl: Watch, weigh in", Los Angeles Times. Retrieved August 07, 2014.
  10. ↑ "The Pro-Gun Ad Too Controversial for the Super Bowl", ABC News. Retrieved August 07, 2014.
  11. ↑ "NFL Calls Gun Company’s Super Bowl Ad Claim ‘Completely Bogus’", CBS Local DC. Retrieved August 07, 2014.
  12. ↑ "NFL Bans Super Bowl Gun Commercial", Guns & Ammo. Retrieved August 07, 2014.
  13. ↑ "NFL under fire for banning Super Bowl gun commercial that features silhouette of an AR15 assault rifle", Daily Mail. Retrieved August 07, 2014.
  14. ↑ "Marty Daniel : American Elements". CarbonTV. Retrieved 2016-02-04.

External links

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