Diana Jue

Diana Jue
Born USA
Nationality American Citizen
Notable work Promoted of Essmart

Diana Jue is an American female activist who is promoting life-improving technologies in South India. She has established the Essmart network in association with Jackie Stenson, her classmate in MIT, to disseminate technology innovations which are largely unknown in the rural areas of India and China. Through this network of community initiatives she and her friend created distribution channels.[1][2] In 2015, Forbes named Diana as "one of Forbes' 30 under 30."[3]

Biography

Jue initial years were spent in Los Angeles.[4] She did her under graduation and graduation studies at the Massachusetts Institute of Technology with a Master’s degree in Urban Studies and Planning with specific thesis research work in rural South India.[2] This was done while she worked for Essmart.[1]

After her college studies she toured South Asia and China. This made her realise that most people of rural areas with low income did not use any innovative technologies in their daily life. She and her friend Jackie Stenson who had made a similar tour of Sub-Saharan Africa same to the same conclusion that social-impact technology should be made available to the rural poor. This prompted them to establish, in 2012, the "Essmart Global, ‘a world distribution company for a catalogue of life-improving goods"[4]

Initially shop-owners in South India were skeptical about the products Jue and her partner wanted to market through their outlets. They convinced them by arguing that no Chinese manufacturer had approached them to sell their product.[5] She now operates from Bangalore and in Tamil Nadu 450 village shops sell her Essmart branded products made within India, which were unknown to the rural people.[4] Some of the products marketed by Essmart art are solar lantern, water filters, rechargeable batteries, cooking stove to minimize smoke, and use of fuel.[3]

Her articles have been featured on blogs of USAID's Frontiers in Development, MIT Entrepreneurship Review, and Stanford Social Innovation Review.[1]

Awards

Jue is recipient of many awards notable of which are the Fulbright-Nehru Research Fellowship and several awards by MIT to promote her research and Essmart.[1] In 2014 she was awarded the Cartier Women's Initiative for the Asia-Pacific region.[3]

References

  1. 1 2 3 4 "Diana Jue 2013 Global Fellow". Echoing Green. Retrieved 14 March 2016.
  2. 1 2 "Diana Jue and Jackie Stenson:Essmart". Nextbillion. Retrieved 14 March 2016.
  3. 1 2 3 "Westridge Alum Diana Jue '05 Named One of Forbes' 2015 Under 30". Westridge School, Pasadena. 12 January 2015. Retrieved 14 March 2016.
  4. 1 2 3 "Diana Jue & Jackie Stenson". Cartier International. 2014. Retrieved 14 March 2016.
  5. ↑ Newmark & Bharadia 2015, p. 172.
Bibliography
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