Direct Agents

Established in 2003, Direct Agents is an omnichannel digital marketing agency headquartered in NYC. The agency provides a full-service, performance based digital marketing strategy for customer acquisition.

History

Direct Agents was founded in 2003 by Dinesh & Josh Boaz, who had previously come from backgrounds in marketing & sales. Dinesh and Josh sought an opportunity to offer clients a high level of expertise in digital customer acquisition and performance marketing.

In 2014, the mid-sized company launched its creative team, Responsiv3.

The company mission is to help define the client’s future & success. Through strong partnerships and thought leadership, the company aims to continually expand offerings and provide access to cutting edge digital tools to achieve client objectives. With robust departments within all of their services, Direct Agents executes a data-driven omni-channel strategy, providing a seamless experience across all digital channels.

Services

Using a full-service agency approach, Direct Agents offers advertisers the ability to engage and target consumers across multiple acquisition channels including:

• Lead Generation
• Performance PPC
• SEO
• Programmatic
• Email
• Social
• Creative
• DirectAgents.TV

Clients include Sony, CourseHero, Samsung, Scholastic Corporation, Amazon, DirecTV, MetLife, The Walt Disney Company, Betterment, and Zeel.

Leadership

• Dinesh Boaz, Managing Director and Co-Founder
• Josh Boaz, Managing Director and Co-Founder
• Lyle Srebnick, Executive Vice President
• Megan Conahan, Senior Vice President
• Mark Glauberson, Vice President of Media
• Rachel Nugent, Vice President of Client Services
• Daniel Owen, Vice President of Search and Display
• Daniel Moran, Creative Team Lead

Awards & Recognition

Company Achievements

• Awarded 2016 Hermes Creative Award for an Integrated Omni-Channel Strategy.^[1]
• Honored 2016 AVA Digital Award for Direct Response - Programmatic Advertising.^[2]
• Awarded 2015 Communicator Award of Distinction in Marketing Effectiveness.^[3]
• Named one of CRAIN's New York Top 25 Minority-Owned Companies.^[4]
• Recognized by Inc. (magazine) 5000 ^[5] as one of the fastest growing companies in America in 2013, 2012, 2011, 2009 and 2008; and awarded Inc 5000 Honoree.
• Secured a spot on the Crain's Fast 50 List ^[6] of privately held businesses in New York in 2012.
• No. 17 on Digital Marketing News' 2012 Top Agency Business Report.
• Named by Entrepreneur Magazine^[7] as a Hot 100 company.
• The company has been acknowledged as one of the 50 Fastest Growing Asian-American businesses by the USPAACC.^[8]
• Launched Mobile @ Direct Agents a site dedicated to mobile marketing services for advertisers, publishers and app developers.

Employee Achievements

• Rachel Nugent, VP of Client Services, was announced as a Stevie Awards finalist in 2009.^[9]
• Megan Conahan, VP of Advertising Sales, was announced as a Stevie Awards finalist in 2008.^[10]

References