Diwan Videos

Diwan Videos
Company	Diwan Videos
Founded	2010
Founder	Ossama Youssef
Headquarters	Dubai, UAE
Other Locations	Cairo, Egypt
Area Served	Worldwide
Industry	Digital Content Management/ / Animation
Key People	Ossama Youssef, CEO and Founder
Number of Employees	35
Number of Channels	300+
Subscribers	20,000,000 +
Video Claims	2,000,000 +
Video Views	17,000,000,000
Watch Time	20,500,000,000 mins
Website	Official website

Diwan Videos is a Multi-Channel Network (MCN) and media production company based in Dubai and Cairo. On the regional level Diwan is the top viewed YouTube MCN in the Middle East and Africa(MEA)and the only regional network to rank among the top 100 MCNs globally.^[1] With more than half of its employees YouTube certified, Diwan qualified as one of the earliest YouTube Certified Partners in the MEA. Diwan specializes in digital content management services, including monetization, online channel optimization and protection of copyrights.^[2]

History

Diwan was established in 2010 in Cairo, Egypt, by Ossama Youssef, a young aspiring entrepreneur, who saw an opportunity to lead in the untapped market of digital entertainment in the region. The idea was highly welcomed by many major media production companies such as Sono Cairo, Mehwar TV, and Dream TV. In only two months, Diwan signed agreements with more than 30 customers in Egypt. Shortly after its establishment, the company became a YouTube partner, enabling it to offer its clients more benefits with regards to monetization of their digital assets and professional management of their channels.

The company continued to grow in the following few years with expansions in the region, serving clients in Saudi Arabia, Jordan and Turkey. Today, the company has a regional office in Dubai, UAE, serving the GCC countries and more than 300 customers from different parts of the world including India, Canada, and the UK. Currently Diwan is recognized as the biggest multi-channel network in the MENA region, with over 9 billion views and 10 million subscriptions. Some of its biggest clients include Sono Cairo, the owner of Egypt’s Radio and TV legacy productions, the TV channel solely targeting Arab children and their families Toyor Al Janah TV, the world-renowned preacher and social reformer Amr Khaled, the number 1 animated TV channel in the Middle East Spacetoon, ZeeAlwan, Arabic-dubbed Indian drama TV network.,^[3] and the public Saudi figure Mohamed Al-Arefe, one of the most followed Muslim preachers in the region.^[4][5]

Services

The company provides services to content creators and online advertisers. Services include video content monetization, copyrights protection, and channel optimization for increased viewership. It is the first MCN in the Middle East that developed an online dashboard that gives access to financial monitoring of owned channels, making it easier for clients to track financial performance and assess the direction of the channel.

The company also offers a consulting service for advertisers on forms of online advertising, sponsorships, branded productions with product placements and digital campaigns.

Diwan is also known for introducing high quality animation services in the market. Animations projects kicked off with MasriTV, a project by Google aimed for Egyptian Youth. From the notable animation work produced by Diwan is renowned Basmet Amal radio show hosted by Amr Khaled, converting selections of the aired episodes into digitally distributed animation production.

Partnerships and certifications

In 2010, Diwan partnered with YouTube, expanding its worldwide reach in online video sharing, as partners with YouTube they are eligible to monetize on YouTube content, protect content copyrights through YouTube’s Content ID (CID) technology, upload long videos and have access to many other resources. The company also has the biggest number of YouTube Certified experts on its team. The certification guarantees the expertise of its holders in all crucial aspects of online content management including audience growth strategies, monetization, advanced digital rights management and avoiding any content ID problems.

In 2014, Diwan partnered with both, VUclip and Dailymotion. The company’s partnership with VUclip gave it the ability to acquire a specialized service of circulating videos through mobile phones and reaching a wider demographic. By partnering with DailyMotion, Diwan is planning to expand its services to the European markets, in addition to its ability to offer copyright protection on the second watched video platform after YouTube for its existing customers.

References