Fightland

fightland.vice.com
Owner Vice Media
Website fightland.vice.com
Commercial Yes
Registration Yes
Launched 2012
Current status Active

Fightland is a website covering mixed martial arts (MMA).[1] Launched in September 2012, It is part of Vice Media, Inc. (Vice.com) network channels.[2] Vice Media, Inc. States that Fightland is a Joint venture with the Ultimate Fighting Championship (UFC).[3] The New Yorker describes it as a vertical in which the UFC is sponsoring the whole website, and in general, concludes that: "Vice’s sponsored material can feel like a strange beast, neither advertising nor regular content but something in between."[4]

Fightland has been criticized by MMA media; Cagepotato and Deadspin for not being transparent to their readers that it is funded by the UFC, and that it is operating as a marketing arm or acting as a shill.[5][6] The UFC, Vice media Inc. and Fightland refused to comment on the subject when asked.[7] Though at UFC 164 weigh-ins, UFC president Dana White wore an official Fightland T-shirt.[8][9]

Fightland editor-in-chief is Michael Hresko.[10] A notable writer for the website is MMA analyst Jack Slack.[11]

Fightland has been a 2014 World MMA Awards nominee for MMA media source of the year award.[12]

References

  1. ↑ "The cult of Vice - Columbia Journalism Review". Cjr.org. Retrieved 2015-12-05.
  2. ↑ Goldsmith, Jill (2012-05-03). "Vice Media unveils slate, Ultimate Fighting deal". Variety. Retrieved 2015-12-05.
  3. ↑ "Network | VICE Media LLC". Company.vice.com. Retrieved 2015-12-05.
  4. ↑ "The Bad-Boy Brand". The New Yorker. 2013-04-08. Retrieved 2015-12-05.
  5. ↑ "Vice's Artsy MMA Site Is Pretty Much A UFC Front". Deadspin.com. Retrieved 2015-12-05.
  6. ↑ "CagePotato.com Presents: The 2013 Potato Awards - Page 6 of 8". Cagepotato.com. Retrieved 2015-12-05.
  7. ↑ "Shill 'Em All, Part 2: The MMA Media's Race to the Bottom". Cagepotato.com. 2013-08-26. Retrieved 2015-12-05.
  8. ↑ "UFC 164: Official Weigh-In". YouTube. 2013-08-30. Retrieved 2016-02-19.
  9. ↑ Staff, Fightland (2014-04-30). "Win a Fightland T-shirt! | FIGHTLAND". Fightland.vice.com. Retrieved 2016-02-19.
  10. ↑ "Articles by Michael Hresko | Fightland - Fightland". Fightland.vice.com. Retrieved 2015-12-05.
  11. ↑ "Articles by Jack Slack | Fightland - Fightland". Fightland.vice.com. Retrieved 2015-12-05.
  12. ↑ "2014 World MMA Awards nominees". MMA Fighting. Retrieved 2015-12-05.

External links

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