Fresh (2009 film)

FRESH
Directed by Ana Sofia Joanes
Produced by Ana Sofia Joanes
Starring Joel Salatin
Will Allen
Michael Pollan
John Ikerd
George Naylor
Diana Endicott
David Ball
Russ Kremer
Mr. & Mrs. Fox
Edited by Mona Davis
Distributed by The Video Project
Release dates
  • May 2009 (2009-05)
Running time
 72 minutes
Country United States
Language English

Fresh is a 2009 documentary film directed by Ana Sofia Joanes. The film focuses on sustainable agriculture, and depicts farmers, activists and entrepreneurs who are changing America's food system.

Synopsis

Joanes sets out to profile people who are breaking away from conventional models of agriculture and food production. In the Shenandoah Valley of Virginia, Joel Salatin explains how he keeps his cows, chickens, pigs and natural grasses flourishing without using artificial fertilizers by closing the nutrient cycle. At Growing Power farm in Milwaukee, we meet Will Allen, who is turning three acres of industrial wasteland into nourishing farmland for his neighborhood. In Kansas City, David Ball breaks away from the standard concept of a supermarket by stocking his stores with produce from a cooperative of local farmers.

Reception

Critical response

Jeannette Catsoulis of The New York Times noted that the film "casts a sympathetic eye on farmers under contract to the giants of agribusiness," and is "less judgemental" and "more folksy in tone than the recent Food, Inc.."[1] Mark Feeney of the Boston Globe wrote, "Fresh may be righteous (as well as right), but it’s not unrealistic," and noted that "not once in the course of the movie is the word 'locavore' used."[2]

Awards

Official Selection

References

  1. ↑ Catsoulis, Jeannette (April 9, 2010). "What's the Matter With Corn Syrup?". New York Times. Retrieved April 5, 2011.
  2. ↑ Feeney, Mark (June 18, 2010). "Fresh: Following produce from seed to plate...to screen". Boston Globe. Retrieved April 6, 2011.
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