Geetha Arts
 | |
| Private | |
| Industry | Entertainment |
| Founded | Hyderabad, Telangana in 1972 |
| Headquarters | Hyderabad, Telangana, India |
Key people |
Allu Aravind Allu Arjun Allu Bobby Allu Sirish |
| Products | Films |
| Owner | Allu Aravind |
| Subsidiaries |
|
| Website | www.geethaarts.com |
Geetha Arts (Telugu: గీతా ఆర్ట్స్) is an Indian film production and distribution company established in 1972 by Allu Aravind, brother-in-law of Chiranjeevi. The company is based in Hyderabad and had produced films in Telugu, Tamil, Kannada and Hindi languages.
Geetha Arts though came to be known for its big-budget blockbusters, the company marked its beginning by producing a small-budget movie Banthrotu Bharya in 1974. The company delivered several successful projects from the beginning, the film Vijetha , a family drama starring Chiranjeevi set the trend of blockbusters for Geetha Arts. Since then, Geetha Arts has made movies mostly featuring superstars such as Chiranjeevi, Rajinikanth, Aamir Khan, Anil Kapoor, Pawan Kalyan, Allu Arjun and Ram Charan.
After consolidating the film production business, Geetha Arts expanded its presence into film distribution, exhibition and digital content. In the highly fragmented and unorganized industry, Geetha Arts is one of the few players that has streamlined its business and evolve into an integrated film conglomerate.
Film production
As a production house, Geetha Arts has been gaining popularity in the last few years. Jalsa, a Telugu film starring Pawan Kalyan grossed $10 million at the box office. It was the biggest hit of 2008 and the second highest grosser amongst Telugu films. Our next – Ghajini, a Bollywood movie starring Aamir Khan grossed over $45 million at box office, making it the highest grossing Indian film. The smashing blockbuster Magadheera, a big-budget swords and sandal epic that grossed $25 million at the box office. The movie was not only the highest-grossing Telugu film ever, but the highest grossing Indian movie in 2009. The movie is a crown jewel in Telugu cinema for two reasons. Magadheera unlocked the box office potential of Telugu films by doing numbers that only a few big-budget Bollywood blockbusters can match. Secondly, with its Hollywoodesque grandeur, special effects and action episodes it showed the Telugu cinema can churn out films of international standards.
Production
Hindi cinema
| Year | Film | Director | Notes |
|---|---|---|---|
| 1990 | Pratibandh | Ravi Raja Pinisetty | |
| 1994 | The Gentleman | Mahesh Bhatt | |
| 1997 | Mere Sapno Ki Rani | K. Raghavendra Rao | |
| 2000 | Kunwara | David Dhawan | |
| 2002 | Kya Yehi Pyaar Hai | K. Murali Mohan Rao | |
| 2003 | Calcutta Mail | Sudhir Mishra | |
| 2008 | Ghajini | A.R. Murugadoss | Stardust Hottest New Film Award |
Kannada cinema
| Year | Film | Director | Notes |
|---|---|---|---|
| 1998 | Mangalyam Tantunanena | V. S. Reddy | Remake of Pavitra Bandham[1] |
| 2016 | Sundaranga Jaana | Ramesh Aravind | Remake of Bhale Bhale Magadivoy[2] |
Tamil cinema
| Year | Film | Director | Notes |
|---|---|---|---|
| 1989 | Mappillai | Rajasekhar | |
| 1997 | Ninaithen Vandhai | K. Selva Bharathy | |
| 2014 | Darling | Sam Anton |
Film distribution
- Yevadu(2014)
- Cameraman Ganga Tho Rambabu[3] (2012)
- Khaleja (2010)
- Komaram Puli (2010)
- Leader (2010)
- Magadheera (2009)
- Ghajini (2008)
- Parugu'e' (2008)
- Jalsa (2008)
- Desamuduru (2006)
- Stalin (2006)
- Happy (2006)
- Andarivaadu (2005)
- Johnny (2003)
Exhibition
Geetha is now expanding into the next arm of the movie business –film exhibition. The pilot for this was done in Rajahmundry. Geetha Arts has acquired an existing cinema – Apsara, refurbished it with a multiplex environment and relaunched it as "Geetha Apsara". Geetha-Apsara redefined movie-going experience in small-town Andhra Pradesh, by providing great facilities and blockbuster movies at an affordable price. With the success at Rajahmundry, Geetha is actively looking at opportunities to further expand its exhibition business in other towns of Andhra Pradesh as well. And they set up a mini multiplex in Bhimavaram which is famous for Royyala Cheruvulu and Vintage Andhra village culture.
Distribution
Over the last 15 years, Geetha Film Distributors (GFD), a subsidiary of Geetha Arts has released over 300 Telugu, Hindi and English films in Andhra Pradesh and is one of the leading distributors in the state. Geetha Arts is one company in Andhra Pradesh that has a studio-style functioning of having a production wing along with distribution channels. Over the years, GFD has earned a reputation of being a highly transparent company serving small and big producers, all alike.Geetha Film Distributors (GFD), a wholly owned subsidiary of Allu Entertainment Private Limited. Ghajini 2008 was biggest Hit in Geetha Arts distribution which collected ₹115 crore (US$17 million) domestic nett.The rights of domestic markets were bought for ₹53 crore (US$7.9 million).[4]
References
External links
- Geetha Arts at the Internet Movie Database
- Geetha Arts's channel on YouTube
- Geetha Arts on Facebook
- Geetha Arts on Twitter