Gertrude (company)
Gertrude is a Chicago-based company.[1] Gertrude was founded in 2005 by Otis Gibson[2] who is the Chief Creative Officer at the firm.[3] The name of the firm comes from the 1920s architecture movement De Stijl.[4] In 2016, Gertrude opened an architecture department focusing on small spaces and structure design.[2] This division also designs shipping containers for companies moving their product via train or other mass shipping methods[5] and was named for designer Ray Eames.[6] Gertrude also has a department called Oz Manufacturing that focuses on digital media, a company named for The Wizard of Oz, which was written by a Chicago writer.[7] Clients have included I.W. Harper,[8] J&J Snack Foods,[9] Sea-monkeys,[10] and Singha beer.[11]
References
- ↑ "Gibson's Gertrude: boutique with big ideas and heart". Reel Chicago.
- 1 2 "Subscription Center". Crain's Chicago Business.
- ↑ "How To Use Conflict To Unlock Creativity". Fast Magazine. 15 June 2015.
- ↑ "Mystery solved: how Gibson named his shop Gertrude". Reel Chicago.
- ↑ "GERTRUDE'S new RAYE brands with shipping containers". Reel Chicago.
- ↑ Lewis Lazare. "Gertrude Inc. transforming shipping containers into experiential marketing event". Chicago Business Journal.
- ↑ Lewis Lazare (July 10, 2014). "Boutique ad shop Gertrude Inc. expanding with nod to Land of Oz". Chicago Business Journal.
- ↑ L. Lazare (June 24, 2015). "Gertrude Inc. Chicago launches a 'welcome home' ad campaign for resuscitated I.W. Harper whiskey". Chicago Business Journal.
- ↑ "Gertrude Inc./Chicago adds new twists to SuperPretzel marketing". Chicago Business Journal. December 12, 2012.
- ↑ "Sea-Monkeys are back, just as weird as ever". 21 August 2009.
- ↑ "Singha Premium Import Beer launches aggressive marketing, distribution effort in U.S.".
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