Gucci Gucci

"Gucci Gucci"
Single by Kreayshawn
from the album Somethin' 'Bout Kreay
Released June 14, 2011 (2011-06-14)
Format Digital download
Recorded 2011
Genre Pop-rap
Length 3:07
Label Columbia
Writer(s)
Producer(s)
  • DJ Two Stacks
  • Adeptus
Kreayshawn singles chronology
"Bumpin' Bumpin"
(2011)		 "Gucci Gucci"
(2011)		 "Breakfast (Syrup)"
(2012)
Music video
"Gucci Gucci" on YouTube

"Gucci Gucci" is the lead single from American rapper Kreayshawn's debut studio album, Somethin' 'Bout Kreay (2012). It was released on June 14, 2011 by Columbia Records.

The song was produced by DJ Two Stacks, who added the high hats and Adeptus. It contains a sample of another Kreayshawn song, "Bumpin Bumpin". "Gucci Gucci" peaked at number 57 on the US Billboard Hot 100. The hip hop track was also a hit in Belgium, and charted on hip hop charts in the United Kingdom. A remix was released featuring British rapper Giggs. By 2012, the single had been certified gold by the Recording Industry Association of America. British singer Neon Hitch covered the song.[1]

Background and composition

"Gucci Gucci" is a pop-rap song.[2] In the song she proclaims her disdain for wearing designer brands such as Gucci, Louis Vuitton, Fendi, and Prada[3] The single gained popularity after being uploaded on her YouTube channel on May 16, 2011, the song garnered nearly 3 million views on YouTube in a little over two weeks.[4] The song's success was able to get her a record deal with Columbia Records.[5]

Kreayshawn wrote the song with American rapper and ghostwriter Anthony "Speak!" Negrete. In an August 2011 interview with Rebecca Haithcoat from LA Weekly, Negrete stated that he had not been paid royalties for his contributions.[6]

Critical reception

The song received rave reviews. Touré commented on the song: "The song basically attacks a central tenet of hip-hop: Many rappers embrace labelism as part of their celebration of upward mobility as well as a postmodern sentiment that you are the brands you wear." He also said that the song had "childishly simple rhyme patterns" such as "I’m lookin’ like Madonna, but I’m flossin’ like Ivana."[7] James Montgomery of MTV ranked "Gucci Gucci" 23rd of his top 25 songs of 2011.[8] The song was remixed by American rapper Lil Wayne for his mixtape Sorry 4 the Wait. The song is also ranked in Pitchfork's The Top 100 Tracks of 2011 and many other publications.[9]

Publication Accolade Year Rank
MTV 25 Best Songs of 2011 2011 #23[10]
Pitchfork The Top 100 Tracks of 2011 2011 #48[11]
Complex The 25 Best Songs of 2011 2011 #9[12]
Popmatters The 75 Best Songs of 2011 2011 #24[13]

Commercial performance

On the week of July 30, 2011, the song debuted on the Billboard Hot R&B/Hip-Hop Songs chart at number 83.[14][15] It also debuted at number 82 on the Billboard Hot 100 on the week ending August 13, 2011.[16]

Music video

The music video was directed by Joseph Zentil of Strange Customs. It features cameo appearances from former White Girl Mob member Lil Debbie, rapper Speak!, as well as Jasper Dolphin, Taco Bennett, and Left Brain of Odd Future.

Track listing

"Gucci Gucci" – Digital EP[17]
No. TitleWriter(s)Producer(s) Length
1. "Gucci Gucci"  
  • N. Zolot
  • M. Weiner
  • A. Negrete
DJ Two Stacks 3:07
2. "Gucci Gucci" (Two Stacks Remix)
  • N. Zolot
  • M. Weiner
  • A. Negrete
DJ Two Stacks 3:36
3. "Gucci Gucci" (Giggs Remix)
  • N. Zolot
  • M. Weiner
  • A. Negrete
  • N. Thompson
DJ Two Stacks 3:07
4. "Gucci Gucci" (Instrumental) DJ Two Stacks 3:06
Total length:
 12:56

Charts and certifications

Chart (2011) Peak
position
Belgium (Ultratip Flanders)[18] 14
UK R&B (Official Charts Company)[19] 22
UK Singles (Official Charts Company)[20] 77
US Billboard Hot 100[21] 57
US Billboard Hot R&B/Hip-Hop Songs 62
US Billboard Rap Songs 18

Certifications

Region Certification Certified units/Sales
United States (RIAA)[22] Gold 500,000^

*sales figures based on certification alone

Release history

Country Date Format Label Ref
United States July 14, 2011 Digital download Sony Music Entertainment [23]

References

  1. ↑ "Neon Hitch - Gucci Gucci (Kreayshawn Cover)". YouTube. 2011-08-30. Retrieved 2016-06-21.
  2. ↑ Battan, Carrie (12 December 2011). "The Top 100 Tracks of 2011". Pitchfork. Retrieved 18 September 2016.
  3. ↑ "Kreayshawn drops 'Gucci Gucci' video". Baltimore Sun. 2011-05-19. Retrieved 2016-06-21.
  4. ↑ "YouTube". YouTube. Retrieved 2016-06-21.
  5. ↑ "'Gucci Gucci' Rapper Kreayshawn Inks Deal with Columbia Records". Rap-Up. Retrieved 2016-06-21.
  6. ↑ "Meet Speak, Who Co-Wrote Kreayshawn's "Gucci Gucci"". LA Weekly. 2011-10-31. Retrieved 2011-11-02.
  7. ↑ Touré (December 25, 2011). "Challenging Hip-Hop's Masculine Ideal". The New York Times. pp. AR18.
  8. ↑ Montgomery, James (December 13, 2011). "Beyonce, Britney Spears And More: 25 Best Songs Of 2011". MTV News. Retrieved December 25, 2011.
  9. ↑ Battan, Carrie (12 December 2011). "The Top 100 Tracks of 2011". Pitchfork. Retrieved 18 September 2016.
  10. ↑ mtv (2011-12-13). "Beyonce, Britney Spears And More: 25 Best Songs Of 2011". MTV. Retrieved 2016-06-21.
  11. ↑ Battan, Carrie (12 December 2011). "The Top 100 Tracks of 2011". Pitchfork. Retrieved 18 September 2016.
  12. ↑ "Kreayshawn "Gucci Gucci" - The 25 Best Songs of 2011". Complex.com. 2011-12-30. Retrieved 2016-06-21.
  13. ↑ "The 75 Best Songs of 2011". PopMatters.com. Retrieved 2016-06-21.
  14. ↑ "Kreayshawn - Chart history". Billboard. 2011-09-24. Retrieved 2016-06-21.
  15. ↑ "Archived copy". Archived from the original on July 27, 2011. Retrieved July 25, 2011.
  16. ↑ "Britney Spears Bounds Into Hot 100's Top 10, LMFAO Still No. 1". Billboard. Prometheus Global Media. 2011-08-03. Retrieved 2011-08-03.
  17. ↑ "Gucci Gucci - EP". iTunes. September 2011.
  18. ↑ "Ultratop.be – Kreayshawn – Gucci Gucci" (in Dutch). Ultratip. Retrieved 11 January 2011.
  19. ↑ "Archive Chart: 11-09-24" UK R&B Chart.
  20. ↑ "Archive Chart: 11-09-24" UK Singles Chart.
  21. ↑ Grein, Paul (7 September 2011). "Week Ending Sept. 4, 2011. Songs: Adele's Back On Top". Yahoo! Chart Watch. new.music.yahoo.com. Retrieved 7 September 2011.
  22. ↑ "American single certifications – Kreyshawn – Gucci Gucci". Recording Industry Association of America. Retrieved October 19, 2012. If necessary, click Advanced, then click Format, then select Single, then click SEARCH
  23. ↑ "Archived copy". Archived from the original on September 3, 2011. Retrieved September 14, 2011.
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