HyperCity

HyperCity (styled HyperCITY) is a supermarket chain which currently operates 20 stores throughout India. The main area of focus is food, home and fashion, with the aim of providing ‘something fresh everyday’ to their customers

History

Founded in 2006, HyperCity Retail India Ltd. is part of the K. Raheja Corp. Group, a leader in the Indian retail sector. K. Raheja Corp helped create modern retailing in India with the Shopper's Stop, Inorbit Mall and Crossword chains in addition to its successes in realty and hospitality.

HyperCity opened its first store in Malad, Mumbai. . Today, a total of 20 stores have been launched, since the company's founding and a presence has been established in cities including Hyderabad, Bangalore, Jaipur, Amritsar, Bhopal, Navi Mumbai, Ahmedabad, Vadodara Pune, Delhi-NCR and Panvel Thane Baroda^[1]

E-Commerce Platform

HyperCITY has ventured into the e-commerce sector since September, 2016. The shopping app promises delivery within 3 hours, the aim being to extend their World Class shopping experience and convenience to mobile and desktop shopping as well.

International awards

HyperCITY, Mumbai won The Award of Merit for Large Format Specialty Store at the United States International Design Awards in New York on 15th January, 2007. This is the first time that an Indian Company has received an award as prestigious as the one mentioned. This was the 36th awards function for the Institute of Store Planners/VM+SD International Store Design, New York.^[2]

HyperCITY has been voted as India's top retail store by ‘Retail Week’, a leading U.K. magazine revered by retailers world wide. It was voted as the 100 Shops You Must Visit across the world and was featured amongst internationally renowned stores such as Bloomingdales New York, Selfridges U.K, Louis Vuitton Paris and Carrefour Shanghai. The special report carried weightage for innovation and creativity in retail, as well as recognizing retail excellence. The report was based on a survey carried out by ‘Retail Week’ amongst key players in the retail industry consisting of businessmen, analysts, retail consultants, editors and top shoppers around the globe. ^[3]HyperCITY has also bagged the honor of “Corporate Achievement to Recognize Quality & Excellence” in April 2010

Domestic awards

HyperCITY has won the prestigious award of being the “Most Admired Food & Grocery Retailer of the Year Private Label Development Award” at the Coca Cola Golden Spoon Awards held on December 12, 2012 at the Renaissance Hotel, Mumbai.

Hypercity Pune has been awarded for the best Store design in the Hypermarket Category at the VM&RD Awards 2012 (Visual Merchandising & Retail Design)

At the Retail Forum held on the 10th and 11th Oct 2012 Hypercity has been awarded the most Admired Retailer in the Hypermarket Category.

At the Coca Cola Golden Spoon Awards, 2009-IMAGES Award, HyperCITY has won the Excellence in Food Retailing award as "Most Admired Food Retailer of the Year" & "Innovative Retail Concept".

Star Retailer Awards bestowed HyperCITY Gourmetcity with the Debutant Retailer of the Year 2008.

The Bold 100 - IDG India CIO magazine has recognized Shoppers Stop and HyperCITY as a recipient of 2008 CIO 100 Award. The annual award program recognizes those executives and organizations those are playing not just to survive, but to win and embrace great risk for the sake of great reward.HyperCITY has also bagged the “Most Admired Retailer of the Year for Retail Design & Visual Merchandising” byIMAGES India Retail Forum, 2007.Star Retailer awarded HyperCITY as the “Value Retailer of the Year 2007”. Asia Retail Congress had announced HyperCITY as the “Retailer of The Year” in the Hypermarket section.Apart from these, HyperCITY has also won awards like the Best Use of Social Media and Communication Strategy Award at the India Retail Awards 2015, Best Promotional/Shopper Marketing Campaign at the 8th Loyal Summit 2015, IMAGES Most Admired Digital Campaign at the Retail Tech Awards 2015, and the ‘Direct Marketing Campaign of the Year’ at 7th Loyal Summit 2007.

Most Admired Retailer of the Year for Retail Design & Visual Merchandising - Images India Retail Forum, 2007.

Star Retailer - Value Retailer of the Year 2007.

Asia Retail Congress - Reid & Taylor Retailer of The Year (Hypermarket).

List of Stores

See also

• List of hypermarkets in India

References