i Am Other

i Am Other (stylized as i am OTHER) is a multi-media creative collective and record label that serves as an umbrella for all of Pharrell Williams' endeavors, including Billionaire Boys Club and ICECREAM apparel, textile company Bionic Yarn and a dedicated YouTube channel^[1] launched by the Grammy Award-winning^[2] rapper, singer, songwriter, record producer, and fashion designer in 2012.^[3] The channel was launched on May 12, 2012 as part of YouTube's $100 million original channel initiative. The programming on the i am OTHER channel focuses on music, culture, fashion and the arts.^[4] Williams describes the channel as a "cultural movement dedicated to Thinkers, Innovators and Outcasts."^[3] The channel launched with original series such as Awkward Black Girl by Issa Rae, StereoTypes, and a series by music journalist Nardwuar. Along with the internet ventures, the label also serves as a record label. In a partnership with Columbia Records, i am OTHER released Pharrell's second studio album G I R L in March 2014. Los Angeles rapper Buddy is also signed to i am OTHER.^[5]

Programming

• Awkward Black Girl – This is a comedic web series written, produced and starring Issa Rae,^[6] a Stanford graduate who created the scripted comedy to test her theory that "we’re all awkward". ^[7]
• Nardwuar – Music journalist Nardwuar ^[8] hosts celebrity interviews with hip hop artists including Wiz Khalifa^[9] and 2 Chainz.^[10]
• OTHERS by Hypebeast - The show is produced in New York City and Hong Kong, and features tastemakers in various fields including fashion, film, food, and technology in conjunction with the popular style site Hypebeast.
• Voice of Art – This documentary series from Z.S. Grant and John Carr ^[11] follows artists as they create awareness about social and political issues through their art. Features have included Migration is Beautiful with Favianna Rodriguez ^[12] and Graffiti Artists vs GMOs.^[13]
• Club Chrissie - Designer Chrissie Miller and special guests teach viewers DIY design tips ^[14] including nail art, sneaker, jewelry and t-shirt customization.
• Stereotypes – Comedian and internet personality Ryan Hall hosts this web series in which he conducts man-on-the-street interviews in New York City. He speaks to the public about social issues including racial stereotypes, class, sexism, homophobia, politics, fashion, street style, and stop-and-frisk.^[15]
• Cloudy - This short by FriendsWithYou, Samuel Borkson and Arturo Sandoval III^[16] is an exploration into the clouds. Friends With You is part of Pharrell’s i am OTHER brand.^[17]

Artists

• Maxine Ashley
• Bia
• Buddy
• Don DiestrO
• Kap G
• Leah LaBelle
• The Neptunes
• N.E.R.D
• Snoop Dogg
• Pharrell Williams

References

External links

• Official site
• i am OTHER's channel on YouTube