Interlude (interactive video)

Interlude is a media and technology company that enables production and web distribution of selectable, interactive multimedia videos.[1][2][3] It is most widely known for the Sony interactive music video for Bob Dylan's Like A Rolling Stone.[4][5] Interlude was founded in 2010.[1]

Technology

Interlude software constructs audiovisual multimedia within which users have selection options for seamlessly streaming choices from a traversable video tree.[6][7][8] This process is explained and exemplified by actual use examples[4][9][10][11] including the interactive video made for Bob Dylan's Like a Rolling Stone.[12] The availability of different video streams allows for a change in viewer perspective[4] or for narrative-branching.[4][9] For example, a decision tree based on 174 individual film segments results in users controlling an extremely large (98,304) number of permutations.[9] This interactivity increases user engagement.[9]

Within industry, companies in the advertising and marketing sectors have used Interlude technology.[1][13][14][15] Treehouse, a free HTML5 web-app version of the suite, enables self-authored publishing directly to websites, blogs, Facebook, iOS, and Android.[3][14][16][17]

Structure

Interlude was founded by Israeli musician Yoni Bloch.[1][18] Interlude is based in New York, Los Angeles and Tel Aviv, and is backed by Sequoia Capital, Intel Capital, New Enterprise Associates, Marker LLC, and Innovation Endeavors.[18][19]

Awards

References

  1. 1 2 3 4 Barnes B. Former Microsoft Executive Nancy Tellem to Join Interlude Start-Up. The New York Times. April 22, 2015.
  2. Interlude Makes Its Interactive Video Authoring Suite, Treehouse, Free for Everyone. Business Wire. August 5, 2014.
  3. 1 2 Shamah D. That Dylan video: How Israeli tech built it. The Times of Israel. November 25, 2013.
  4. 1 2 3 4 Ha A. Interlude’s Parallel Video Feature Gives You A Cool Way To Combine Clips, Channel Surfing Style. TechCrunch. July 21, 2014.
  5. Erlichman J. Nancy Tellem Takes Top Role at Interlude for Interactive Video. The Wrap. April 22, 2015.
  6. 1 2 Leichman AK. Top Israeli innovators receive Prime Minister’s Prize ISRAEL21c. November 12, 2012.
  7. "United States Patent: 8860882". USPTO Patent Full-Text and Image Database.
  8. "United States Patent: 9009619". USPTO Patent Full-Text and Image Database.
  9. 1 2 3 4 The Big Night ADK Japan. Spikes Asia 2013 - Festival of Creativity
  10. Shamah D. Want to chat with Shimon Peres? The Times of Israel. Jun 20, 2012.
  11. Wallenstein A. Nancy Tellem Joins Interactive Video Firm Interlude. Variety. Apr 22, 2015.
  12. Bob Dylan. Like a Rolling Stone. Official Interactive Video
  13. Sisario B. YouTube Challenger Lets Music Fans Call the Shots. The New York Times. December 21, 2014.
  14. 1 2 Interlude Fuels Interactive Video Creation with Launch of Treehouse Authoring Suite. Business Wire
  15. Ben-David C. How an Israeli Rock Star Got Bob Dylan and Silicon Valley to Dig His Tech Startup. April 24, 2014. Bloomberg Business.
  16. Steele C. Digital Artists Reimagine the Music Video. PC Magazine. Apr 18, 2014.
  17. Storytelling that moves people
  18. 1 2 "Interlude". Crunchbase.
  19. Goldenberg, Roy (November 1, 2014). "Interactive Video Co Interlude Raises $15m". Globes.
  20. "Mashies 2014". Mashable Mashies 2014.
  21. "Interlude's Interactive Video Platform Produces Four Cannes Gold Lion Awards". Business Wire. June 23, 2014.
  22. Locker, Melissa (December 4, 2013). "Top 10 Music Videos". TIME Magazine.
  23. Wilson, Jeremy (December 19, 2013). "The Best Music Marketing of 2013". The Huffington Post.
  24. "The Top Music Videos of 2013". Pitchfork Media. December 10, 2013.

External links

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