Jake Udell

Jake Udell (born February 21, 1989) is an American music manager, entrepreneur, and founder of TH3RD BRAIN, a talent management company.^[1][2][3] At the EDMbiz conference in Las Vegas in June 2014, Udell moderated the #TwentySomething panel, which featured panelists in the industry under the age of 30. After viewing the panel, music industry analyst Bob Lefsetz included an excerpt about Udell in his newsletter, "Jake is a new Shep Gordon, maybe a new Irving or Geffen."^[4] Forbes featured Udell in its 2016 list of 30 under 30 in the category "Music."^[5]

Education and early career

At the age of 13, Udell began selling autographed sports memorabilia, most of which he attained by encountering athletes in-person, on eBay. Initially operating out of Chicago, by the time he was 16 Udell had hired a team of people in different cities which allowed him to cover most of the major sporting events in the United States.^[6] By the time he was 16, he was working with the agents of Muhammad Ali, Magic Johnson, and Evil Knievel to get them to sign hundreds of items for his company.

Udell attended Indiana University and briefly pursued a career as a performer before getting involved in music management and promotion. In 2011, Udell graduated from the Indiana University Kelley School of Business with a degree in entrepreneurship.^[7] After graduating, he worked for Campus Candy for one year as the company's chief marketing officer.^[8]

TH3RD BRAIN

In early 2012 Udell founded TH3RD BRAIN, a talent management firm, claiming his motivation for becoming a manager was that Krewella was the first act he believed in more than his own performing career.^[9] Udell had attended Glenbrook North High School in Chicago with Krewella, and was introduced to them by co-manager Nathan Lim. He vacated his CMO role at Campus Candy and assumed management responsibilities. TH3RD BRAIN has helped launch the careers of the platinum-selling electronic music group Krewella, Grammy nominated musician ZHU, and Spotify Spotlight Artist Gallant.^[10][11] Billboard noted Udell’s social media strategy for Krewella and chronicled their meteoric rise in 2013, focusing on TH3RD BRAIN’s work with blogs, narrative building, and free downloads.^[12] Udell's recording artist roster also includes Pegboard Nerds, Stephen, and others.^{[13][14][12][15]}

After a bidding war, Krewella signed to Columbia Records, and released their first album Get Wet in 2013. The album debuted at #8 on the Billboard 200 charts, and #1 on the iTunes US Dance charts. After selling out all 55 dates of the group's first North American headlining 2013 Get Wet Live tour, Krewella’s single “Alive” reached platinum status in 2014.^[11]

While still managing Krewella, in 2013 Jake Udell began developing TH3RD BRAIN’s next client ZHU.^[16] ZHU and Udell made contact through their mutual friend David Dann, a partner at the independent record label Mind of a Genius. In December 2014, "Faded" was nominated for Best Dance Recording at the 57th Grammy Awards, and ZHU continued to perform with a hidden identity and embraced non-traditional advertising methods with street art, flash announcements, and guerrilla digital marketing.^[17]

References

External links

• TH3RD BRAIN Official Site
• Jake Udell on Twitter