Kenshoo
|
Kenshoo's headquarters in Tel Aviv | |
| Industry | Advertising, Marketing |
|---|---|
| Founded | 2006 |
| Headquarters | Tel Aviv, Israel |
Number of locations | 27 (2015) |
Area served | Worldwide |
Key people | Yoav Izhar-Prato CEO |
| Services | Digital marketing, Marketing management |
Number of employees | 550 (2015) |
| Website | kenshoo.com |
Kenshoo is an Israel based online advertising company used by brands and agencies to handle more than $350 billion[1] in annualized client sales revenue from ad spending across the web and mobile devices.[2][3]
History
Kenshoo was founded in 2006 by Yoav Izhar-Prato, Alon Sheafer and Nir Cohen.[4] All three founders are still with the company with Izhar-Prato as CEO and Chairman,[5] Sheafer as CSO, and Cohen as Chief Technology Officer.[6] The company is headquartered at Tel Aviv with 27 locations.[7]
In 2006, Kenshoo made its debut as a search-engine marketing automator and became commercially available in Israel and North America. The company raised their first round of capital in 2007 and until 2015, it has raised a total of $42 million at $400 million valuation from Bain Capital Ventures, Sequoia Capital, Arts Alliance and Tenaya Capital.[8][9][10]
Kenshoo acquired Adquant, an official Facebook PMD to focus on mobile applications and game developers.[11][12]
Major Awards
- 2015 Hubbies' Most Innovative Social Media Marketing Platform[13]
- 2015 IDA Third-Party Marketing Innovation[14]
- 2014 European Search Awards in Best PPC Management Software category[15]
- 2013 winner of Facebook’s PMD Innovation Competition for Demand-Driven Campaigns[16]
- 2009 ClickZ Marketing Excellence Awards in best Search Ad Management application[17]
Competitors
Its major competitors include Socialcode, Nanigans, Adware, Salesforce, Cyfe, Inc, AdParlor, Brand Networks, Adobe, Salesforce.com Inc. and Oracle Corp.[2]
References
- ↑ "Israeli Kenshoo Launches Infinity Suite To Power Top Brand Agile Marketing". Retrieved 26 December 2015.
- 1 2 BEN FOX RUBIN (8 April 2014). "Tel Aviv's Kenshoo Raises $20M; Valuation $400M to $500M". Wall Street Journal. Retrieved 26 December 2015.
- ↑ Yaacov Benmeleh and David Wainer (6 October 2014). "Israel's Kenshoo Mulls New York IPO at $750 Million Value". Bloomberg. Retrieved 26 December 2015.
- ↑ "Kenshoo picks up fellow Facebook PMD Adquant". Retrieved 26 December 2015.
- ↑ "Mobile advertising and how the numbers game can be misleading". Retrieved 26 December 2015.
- ↑ "Management". Retrieved 26 December 2015.
- ↑ "AWS Case Study: Kenshoo". Retrieved 26 December 2015.
- ↑ "Yoav Izhar-Prato Raises $20 Million In Series F Funding For Kenshoo". Retrieved 26 December 2015.
- ↑ "Working with a PPC Agency to Improve your Rankings". Retrieved 26 December 2015.
- ↑ Anthony Ha (2 November 2012). "Sequoia-Backed Search And Social Marketing Company Kenshoo Raises Another $12M". Techcrunch. Retrieved 26 December 2015.
- ↑ RICHARD BYRNE REILLY. "Marketing software maker Kenshoo makes a move and buys SaaS provider Adquant". Venturebeat. Retrieved 26 December 2015.
- ↑ Marvin, Ginny (29 September 2014). "Marin Software, Kenshoo Named As Facebook's Atlas Paid Search Partners". Search Engine Land. Retrieved 26 December 2015.
- ↑ "Awards & Recognition". Retrieved 26 December 2015.
- ↑ "How to Win a PMA: Kenshoo - Third Party Innovation 2015". Retrieved 26 December 2015.
- ↑ "2014 US Search Awards Recap: Fun and Networking With Experts in Our Industry". Retrieved 26 December 2015.
- ↑ "Winners of PMD Innovation Competition Build new Direct Response Tools". Retrieved 26 December 2015.
- ↑ "And the ClickZ Marketing Excellence Award Winners Are…". Retrieved 26 December 2015.