LUTA Sportswear
 LUTA logo | |
| Industry | Sports clothing and accessories |
|---|---|
| Founded | 2011 |
| Founder | Luke Dowdney |
| Headquarters | Rio de Janeiro, Brazil |
LUTA Sportswear is a sports clothing company, which gives half of its profits to a charity called Fight For Peace. LUTA was created in 2011 by Fight For Peace founder Luke Dowdney to provide financial sustainability for his charity.[1] The company has offices in Rio de Janeiro, London and New York.
LUTA was developed after Dowdney noticed that T-shirts produced for Fight For Peace's students were in high demand, to the extent that they were even being stolen from washing lines.[2][3] The brand was designed to reflect life in the favelas in which Fight For Peace works, using graffiti-inspired fonts and bright colours.[3] Fightwear was developed in consultation with the Central St Martins College of Art and Design.[4]
Supporters of LUTA Sportswear and Fight for Peace include Olympic Heavyweight Gold Medalist, Anthony Joshua[2] and British actor, Idris Elba.
References
- ↑ Strauss, Karsten. "Fighting for Peace (and Profit)". Forbes. Retrieved 2 December 2013.
- 1 2 Green, Toby. "Growth Capital: Sportswear which supports a cause worth fighting for". London Evening Standard. Retrieved 2 December 2013.
- 1 2 Thompson, Ellen. "LUTA's Fight For Change". Milk Made. Retrieved 2 December 2013.
- ↑ Dowdney, Luke. "'We've lost a lot of kids to gun violence'". the Guardian. Retrieved 2 December 2013.