List of toothpaste brands

Toothpaste from a tube being applied to a toothbrush

Toothpaste is a paste or gel dentifrice used with a toothbrush as an accessory to clean and maintain the aesthetics and health of teeth. Toothpaste is used to promote oral hygiene: it serves as an abrasive that aids in removing the dental plaque and food from the teeth, assists in suppressing halitosis, and delivers active ingredients such as fluoride or xylitol to help prevent tooth and gum disease (gingivitis).^[1] This list includes both historic and contemporary notable toothpastes.

Toothpastes

• Aim^[2] – a brand of toothpaste from Church and Dwight. Aim was introduced in 1975 by Unilever, and the brand was purchased by Church and Dwight in 2003.
• Aquafresh – available since 1973,^[3] it is manufactured by consumer healthcare product maker GlaxoSmithKline.
• Arm & Hammer – Some versions include baking soda in the product.
• Babool – launched in by Balsara Hygiene in 1987,^[4] Babool is made from the bark of the Babool tree, which has traditionally been used to clean teeth in India.^[5]
• Binaca – an oral hygiene brand that is marketed in India and owned by Dabur.^[6]

A 1949 Chlorodont advertisement, published in Germany's Voice (a New York publication)

• Close-Up – marketed by Unilever,^[7] it was launched in 1967 and was the first gel toothpaste in the world.^[8]
• Colgate – marketed by Colgate-Palmolive, it is the first toothpaste in a collapsible tube, introduced in 1896, after having been sold in glass jars since 1873.^[9]
• Crest – A Procter & Gamble product. At first it used stannous fluoride, marketed as "Fluoristan" (this was also the original brand name it was sold under—it was later changed from "Fluoristan" to "Crest with Fluoristan").
• Darlie – first manufactured in Shanghai in 1933 and later based in Hong Kong and Taiwan, Hawley & Hazel was acquired in 1985 by the United States corporation Colgate-Palmolive, although the product is not marketed by Colgate-Palmolive.^[10]
• Doramad Radioactive Toothpaste – produced from 1940 to 1945 in Germany by Auergesellschaft of Berlin, it contained small amounts of thorium, although later analysis showed its radioactivity levels to be very low.^[11]
• Dr. Lyon's Tooth Powder - a brand of powdered dentifrice mainly popular during the mid twentieth century. It is still available today in independent drug stores and certain drug store chains. Purportedly created by Dr. J. W. Lyons D.D.S. ^[12]
• Elmex^[13] – sold since 1962, it is manufactured by GABA International AG, a Swiss manufacturer of branded oral care products.
• Euthymol – a brand of antiseptic, fluoride-free toothpaste distributed by Johnson & Johnson that is characterised by its bright pink colour and medicinal taste. The antiseptic ingredient in the product is thymol.
• Gleem^[14] – a brand of toothpaste made by the Procter & Gamble company.
• Ipana^[15]  – a popular toothpaste during the 20th century, first introduced in 1901 by Bristol-Myers of New York. The brand is now owned by Maxill Inc. of Canada. The famous Disney-created mascot named Bucky Beaver joined the Ipana marketing efforts in the 1950s.
• Kalodont – discontinued in 1981,^[16] it was originally produced by F. A. Sarg’s Sohn & Co. from Vienna and first sold in Austria-Hungary in 1887. It later became widely distributed, in 34 other countries, and obtained a near-monopoly status that caused the word "kalodont" to become synonymous with the word for "tooth paste" in South Slavic languages. It was also available in Russia in 1927.^[17]
• Kolynos – an old-time line of oral care products that was created by N.S. Jenkins in 1908 and acquired by Colgate-Palmolive in 1995.
• Macleans - a brand of toothpaste by GlaxoSmithKline, marketed in Australia and New Zealand
• Marvis^[18] – a brand of toothpaste, originally from Florence, Italy.
• Mentadent – a brand name for a line of dental products manufactured by Unilever everywhere but United States and Canada, where it was acquired by the Church & Dwight Company in 2003.
• Mentadent SR^[19] formerly named "Gibbs SR", is a brand of toothpaste owned by Unilever.
• Meswak^[20] – launched in India by Balsara Hygiene in 1998,^[20] it is marketed as a herbal toothpaste.^[21] It is prepared from extracts of the Salvadora persica plant.^[22]
• Oral-B a brand of the Procter & Gamble company
• Pepsodent – a brand of toothpaste with a minty flavour derived from sassafras. It was advertised for its purported properties fighting tooth decay, attributed in advertisements to the supposed ingredient Irium. Irium is another word for sodium lauryl sulfate, an inexpensive ionic surfactant.^[23]
• Promise^[20] – launched by Balsara hygiene in 1978 in India, the brand's tagline was "The unique toothpaste with time-tested clove oil."^[24]

Rembrandt Intense Stain toothpaste

• Rembrandt toothpaste – a brand of toothpaste that has built its brand on the promise of whitening
• RA Thermoseal, specialized toothpaste made by ICPA Health Products, India.
• Sensodyne – a brand of toothpaste by GlaxoSmithKline, marketed for people with sensitive teeth^[25] and/or dentine hypersensitivity.
• Signal – a brand of toothpast produced by the Unilever company. Signal is also known as Pepsodent (Asia & Latin America), Mentadent (Italy), Zhong Hua (China), Aim (Greece), and P/S (Vietnam).^[26]
• Signal White Now Men – the first whitening toothpaste designed especially for men, produced by the Unilever company.
• Sozodont^[27] – a popular brand of oral hygiene product from the mid-nineteenth century to the early twentieth century. According to an 1889 issue of the journal American Druggist, Sozodont was made from a liquid and powder mixture. The powder contained orris root, carbonate of calcium, and magnesia. The liquid contained castile soap (soap made exclusively from vegetable oil), glycerin, sizable portions of water and alcohol, and, for flavoring, a small quantity of oil of peppermint, clover, cinnamon, and star anise, as well as, for coloring, cochineal (a dye made from an insect of the same name).^[28]
• Stomatol – first sold in Sweden at the beginning of the 20th century, it was particularly notable as having been one of the first Swedish brands to recognize and to use the power of mass media.
• Tom's of Maine – was founded by Tom and Kate Chappell in 1970 with $5,000 USD. In 2006, a controlling 84% stake in Tom's of Maine was purchased by Colgate-Palmolive for USD $100 million.^[29] The Chappells own the remaining sixteen percent.
• Ultra Brite^[30] – an American toothpaste and tooth-whitener marketed by Colgate-Palmolive in the United States.
• Zendium – a brand of toothpaste made by Unilever and marketed in the Netherlands, Belgium, Germany and Scandinavia for some years, with its expansion into the French and Italian markets in 2015.

• 

  The animated Stomatol sign at Slussen, Stockholm, Sweden

See also

• Dental care
• List of dental topics
• Mouthwash

References

External links

• Media related to Toothpaste at Wikimedia Commons
• The dictionary definition of Toothpaste at Wiktionary