Lost My Name

Lost My Name is an award-winning^[1] independent technology and publishing business. Launched in 2013,^[2] Lost My Name was named Best Start-Up in the FutureBook Innovation Awards 2014 and shortlisted as the People’s Champion at the Startups Awards 2014.^[3]

Lost My Name offers personalised children's picture books as a direct-to-consumer offering from the website www.lostmy.name.^[4]

Products

The initial product published by Lost My Name, 'The Little Boy Who Lost His Name'/ 'The Little Girl Who Lost Her Name’, is a personalised picture book for readers aged two to six.^[5] It is authored by David Cadji-Newby, a former television comedy writer, and illustrated by Pedro Serapicos,

The book tells the story of a child who has lost their name and goes on a journey to find it, meeting characters along the way each of whom provides a single letter from their own name eventually allowing the child to uncover their missing name.^[6] Each book comprises a selection of mini-stories, each written as a set of seven rhyming couplets, and is printed on-demand for every order with a new collection of mini-stories depending on the name of the child.^[7]

Translations

The Little Boy Who Lost His Name and The Little Girl Who Lost Her Name is available in UK English, US English, German,^[8] French^[9] and Spanish.^[10] The German edition Ach, du Schreck, mein Name ist Weg! was translated by children’s book author Susanne Weber;^[11] the French edition Oh, j’ai perdu mon nom! was translated by author Valerie Espinasse; the Spanish edition El niño/La niña que perdió su nombre was translated by author and poet Francisco Segovia.^[12] Translations into additional languages are ongoing.^[13]

History

Lost My Name was founded by ‘three dads and an uncle’: Asi Sharabi, former advertising exec and MD of Sidekick Studios,^[14] and Tal Oron, creative technologist, along with David Cadji-Newby and Pedro Serapicos, the author and illustrator of ’The Little Boy/ Girl Who Lost His/ Her Name’.^[15] The company is currently headquartered in East London.^[16]

In June 2015, Lost My Name announced a $9 million Series A round led by Google Ventures, along with Greycroft, The Chernin Group and^[17] Allen & Co.

Recognition

The company won recognition in June 2014 through CNBC’s weekly broadcast show Power Pitch^[18][19] and in Series 12 of BBC's Dragon’s Den.^[20][21] The latter saw two of the co-founders appear on British and Australian television to secure a record-breaking investment from investor Piers Linney, co-CEO of CSP business Outsourcery.

References