Mercedes-Benz India

Mercedes-Benz India Pvt Ltd
Subsidiary
Industry Automotive
Founded 1994
Headquarters Pune, Maharashtra, India
Key people
 Roland Folger
Products Luxury Vehicles
Commercial Vehicles
Parent Daimler AG
Website mercedes-benz.co.in

Mercedes-Benz India Pvt Ltd is a wholly owned subsidiary of the German Daimler AG founded in 1994, with headquarters in Pune, Maharashtra, India.

History

Daimler entered the Indian market and established Mercedes-Benz India Ltd in 1994. The company was renamed DaimlerChrysler India Pvt. Ltd. after the merger of the parent company Daimler with Chrysler. After DaimlerChrysler demerged from Chrysler in 2007, it changed its name to Daimler AG. As a result, DaimlerChrysler India was renamed Mercedes-Benz India once again. Mercedes-Benz India is a wholly owned subsidiary of the Daimler AG. Mercedes-Benz India pioneered the luxury car market in India. The company is headquartered in Chakan, Pune, Maharashtra. Mercedes-Benz was recognised as India’s Most Admired Company in a survey by Fortune India magazine in 2013.[1] In 2015 the brand was adjudged Economic Times' Brand Equity's, 'India's Most Exciting Brand' and topped the survey in automotive four-wheeler category.[2] The company has also been ranked number one in the J.D. Power Customer Service Index 2015 among the luxury brands.[3]

The Brand’s Manufacturing Facilities

Spread over 100 acres at Chakan, Maharashtra,[4] this plant was set up in 2009 and is among the fastest green-field operations ever to be created and is rated as one of the top-most CKD plants of Mercedes-Benz globally.[5]

Other major facilities across India

Mercedes-Benz Properties

Mercedes-Benz India has built brand awareness through a series of consumer-centric engagement events in India. These include MercedesTrophy and Drive Events like AMG Driving Academy and Luxe Drive.

MercedesTrophy

The MercedesTrophy is an international three-tier structured amateur golf series where amateur golfers compete to qualify for the MercedesTrophy World Final in Stuttgart (Germany). In 2014, the 15th edition of MercedesTrophy India, witnessed participation from over 2,500 golfing aficionados in 13 cities.<ref

AMG Driving Academy

This driving academy assists customers to hone their driving skills in performance cars in the country’s only F1 race track at Greater Noida. The ADA offers the ‘Basic’ and the Advanced course in India. The ADA was inaugurated in 2012.[7]

International Driving Platform

Motoring enthusiasts get an opportunity to drive the high-performance AMG cars on ice and challenging international locations.

Mercedes-Benz India’s first TV commercial

In a series of ‘firsts’, Mercedes-Benz India launched its first made-in-India TVC ‘Ah My God’ marking the launch of India’s first Compact Performance Sedan, the CLA 45 AMG in July 2014.[8]

Mercedes-Benz Research and Development India

Mercedes-Benz established its largest research & development center outside Germany with the launch of its Bangalore R&D center in 1996. MBRDI with its location in Bangalore and Pune shows Daimler’s strong commitment to India as a location for production, R&D and for IT. MBRDI is Daimler’s “Think Tank” in India. Currently 2,000 engineers and IT-specialists are employed by MBRDI.[9]

Sales and Service network

Mercedes-Benz India currently has the widest network reach for any luxury car maker in India: in 40 cities with 83 outlets. [10] Mercedes-Benz also inaugurated in three AMG Performance Centres (APC) in Delhi, Bangalore & Mumbai in 2014 and added two more APCs in 2015 in Hyderabad and Pune.[11][12] These APCs provide an exclusive AMG brand experience to the customers and enthusiasts.[13][14]

In 2014, the company reportedly witnessed a growth in sales of about 13% at 10,201 units as compared to the previous year. The company expects a double digit growth in 2015 owing to qualitative network expansion strategy. Mercedes-Benz India opened a new dealership in Jamshedpur and plans on opening 14 more dealerships in 2015 to reach over 80 outlets in total by the end of 2015.[15]

Mercedes-Benz Certified

Mercedes-Benz launched its new Pre-Owned car brand, ‘Mercedes-Benz Certified’ in India in December 2014 by the simultaneous inauguration of 12 new ‘Mercedes-Benz Certified’ outlets across India. ‘Mercedes-Benz Certified’ will provide customers a new destination for taking home a Mercedes-Benz car. The new brand will provide the pre-owned car customers an experience equivalent to a new car purchase, offering high-end facilities, infrastructure, tailor-made financing options, warranty and service packages. This new brand is designed specifically for the Indian market.[16]

Sales Performance

In 2016, Mercedes-Benz's growth strategy for the year will revolve around the slogan "Winning with Mercedes-Benz". In the Jan-December 2015 period Mercedes-Benz India registered a historic 32% year-on-year growth by selling 13502 units. For the third consecutive year, Mercedes-Benz India has witnessed a double digit growth. Mercedes-Benz to launch 12 models and 10 new outlets in 2016.[17]

Models

Assembled

References

  1. ↑ CarDekho Team (19 July 2013). "News Mercedes-Benz Ranked #1 Automotive Company in 'India's Most Admired Companies' Survey".
  2. ↑ "Most Exciting Brands 2015: Categories which rocked this year". timesofindia-economictimes.
  3. ↑ http://www.autocarpro.in/news-national/mercedes-benz-india-tops-jd-power-luxury-car-csi-study-9818
  4. ↑ Overdrive (11 June 2015). "Mercedes-Benz India starts phase II production in Chakan". Firstpost.
  5. ↑ "Mercedes-Benz announces local manufacturing of the new S-Class 350 CDI in India, backed by high demand of the new S-Class".
  6. ↑ Shally Seth Mohile (April 25, 2016). "Mercedes Benz opens new R&D centre in Bengaluru". Livemint. Retrieved 20 June 2016.
  7. ↑ "Mercedes Benz Driving Academy". Autocar India.
  8. ↑ "Mercedes-Benz rolls out first ever India-specific TVC".
  9. ↑ NDTV Auto Team (9 December 2014). "Mercedes-Benz Research and Development India Inaugurates Second Facility in Bangalore". CarAndBike.
  10. ↑ http://auto.economictimes.indiatimes.com/news/aftermarket/mercedes-benz-india-opens-its-first-dealership-in-vijayawada-andhra-pradesh/51585157
  11. ↑ Prithvi Radhakrishna (9 February 2015). "Mercedes Benz unveil Jharkhand dealership".
  12. ↑ "Mercedes AMG Performance Centre now in Pune, Hyderabad". RushLane.
  13. ↑ "Mercedes-Benz inaugurates dealership outlet in Madurai". Zee News.
  14. ↑ "Mercedes-Benz India launches AMG Performance Centre in Bangalore". The Times of India.
  15. ↑ "Mercedes Benz inaugurates a new dealership in India, more 14 due to open in 2015". CarTrade. 9 February 2015. Retrieved 9 February 2015.
  16. ↑ PTI (20 December 2014). "Mercedes-Benz India Launches New Brand for Old Cars". CarAndBike.
  17. ↑ http://www.thehindubusinessline.com/companies/mercedesbenz-posts-32-growth-in-2015/article8092119.ece)
  18. ↑ http://www.dnaindia.com/money/report-mercedes-benz-to-locally-assemble-maybach-s500-at-pune-plant-2128819
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