Metcalfes Skinny
Metcalfe's Skinny is a healthy snack food business set up in 2009 by Julian Metcalfe and since September 2016 fully owned by Kettle Foods owner Snyder's-Lance.
History
Metcalfe's Skinny was set up in 2009 by Itsu and Pret a Manger founder Julian Metcalfe as part of an overall Metcalfe's Food company business which also produced a number of grocery and snack items for Itsu.
In June 2015 the larger group was split into separate businesses,[1] with Metcalfe's Skinny becoming a business in its own right and the Itsu Grocery brand becoming a subsidiary of the main Itsu brand.
In January 2016 Kettle Chips bought a 26% stake in the business,[2] with Kettle Chips owner Snyders - Lance purchasing the remaining 74% stake in September 2016,[3] leading to founder Metcalfe leaving the business.
In November 2016 a new pack design was launched and references to Julian Metcalfe and Pret were removed from both the new packaging and the website.
Products
The company offers a number of corn based healthy snack products under the Metcalfe's Skinny brand, which include
- Popcorn Bags (Cinema Sweet, Cinnamon Sweet, Maple Bacon, Sea Salt, Sweet and Salt)
- Popcorn Crisps (Sweet Chilli, Say Cheese, Original)
- Corncakes (Milk Chocolate, Dark Chocolate)
- Rice Cakes (Milk Chocolate, Dark Chocolate, Yoghurt)
- Popcorn Thins (Milk Chocolate, Dark Chocolate)
References
- ↑ Mattinson, Alec. "Metcalfe's Skinny demerger from Itsu triggers speculation". www.thegrocer.co.uk. Retrieved 2016-11-12.
- ↑ "We've joined forces with KETTLE Chips! - Metcalfes skinny". Metcalfes skinny. 2016-01-12. Retrieved 2016-11-12.
- ↑ Inc., Snyder's-Lance,. "Snyder's-Lance, Inc. Acquires Remaining Interest in Metcalfe's skinny Limited". www.prnewswire.com. Retrieved 2016-11-12.