Social Media Examiner

Social Media Examiner
Type of business Private
Type of site
Magazine & blogging
Available in English
Founded October 2009
Headquarters Poway, California, U.S.
Founder(s) Michael Stelzner
Slogan(s) "Your guide to the social media jungle"
Website SocialMediaExaminer.com
Alexa rank 1938 (November 2013)[1]
Current status Active

Social Media Examiner is a U.S.-based media company, founded by Michael Stelzner. It publishes online magazines, blogs and podcasts about how business people can use social networks, on two websites: SocialMediaExaminer.com and MyKidsAdventures.com. The online magazine publishes original research, has a weekly podcast show and oversees multiple communities for social media marketers. MyKidsAdventures.com publishes information on creative activities, and is aimed at parents and grandparents.[2]

Founder

In 2006, Michael Stelzner published his first book, Writing White Papers: How to Capture Readers and Keep them Engaged.[3] He founded Social Media Examiner with the stated goal of providing free how-to information about social media.[4] In 2011, Stelzner wrote Launch: How to Quickly Propel Your Business Beyond the Competition (Wiley).[5]

Reports and Conferences

In 2013, 3,000 marketers participated in Social Media Examiner’s study of how marketers and businesses are using social media.[6] The report has been cited in Entrepreneur[7] and Inc. magazine.[8] Social Media Examiner hosts the Social Media Marketing World conference.[9]

Awards

Technorati ranks the site as one of the Top 100 Business and Top 100 Small Business blogs.[10] Social Media Examiner has been discussed in several books including, The New Relationship Marketing: How to Build a Large, Loyal Profitable Network using the Social Web by Mari Smith,[11] and The Entrepreneur’s Information Source Book: Charting the Path to Small Business Success, 2nd ed. by Susan C. Awe.[12]

References

  1. ↑ "socialmediaexaminer.com Site Info". Alexa Internet. Retrieved 2013-11-07.
  2. ↑ "About MyKidsAdventures.com". Social Media Examiner.
  3. ↑ Stelzner, Michael (2006). Writing White Papers: How to Capture Readers and Keep them Engaged. WhitePaperSource Publishing.
  4. ↑ "How to Launch a Successful Social Media Strategy". Small Business Guide to Social Media. Experian.
  5. ↑ Stelzner, Michael (June 21, 2011). Launch: How to Quickly Propel Your Business Beyond the Competition. Wiley.
  6. ↑ "Social Media Marketing Industry Report 2013" (PDF). Social Media Examiner. Retrieved May 2013. Check date values in: |access-date= (help)
  7. ↑ Belicover, Michael E. "How Marketers Use Social Media". Entrepreneur. Retrieved April 12, 2011.
  8. ↑ Rubin, Courtney. "Why Social Media is Really Worth Your Time". Inc. Retrieved April 23, 2010.
  9. ↑ "Social Media Marketing World". Social Media Examiner. Retrieved October 3, 2013.
  10. ↑ "Blog Directory". Technorati. Archived from the original on October 5, 2013. Retrieved October 2013. Check date values in: |access-date= (help)
  11. ↑ Smith, Mari (2011). The New Relationship Marketing: How to Build a Large, Loyal Profitable Network Using the Social Web. Wiley. p. 139.
  12. ↑ Awe, Susan C. (2012). The Entrepreneur’s Information Source Book: Charting the Path to Small Business Success, 2nd Ed. ABC-CLIO,Inc. pp. 113, 128.
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