My Kind of Love (Emeli Sandé song)

"My Kind of Love"
Single by Emeli Sandé
from the album Our Version of Events
Released 8 June 2012
Format Digital download
Genre
Length
  • 3:18 (radio mix)
  • 4:24 (RedOne & Alex P Remix)
Label Virgin
Writer(s)
  • Emeli Sandé
  • Emile Haynie
  • M. Birdsong
  • Daniel "Danny Keyz" Tannenbaum
Producer(s)
Emeli Sandé singles chronology
"Next to Me"
(2012)		 "My Kind of Love"
(2012)		 "Wonder"
(2012)

"My Kind of Love" is a song recorded by Scottish recording artist Emeli Sandé for her debut studio album, Our Version of Events (2012). It was released on 8 June 2012 as the album's fourth single and would go on to become a top-twenty hit on the UK Singles Chart. A year after its first release, in August 2013, It was announced that "My Kind of Love" would serve as the second single for the American market, after "Next to Me" was released as the album's first single. A brand new music video for the American release began production in mid-August.

Background

While many media outlets slated "Where I Sleep" to be released the fourth single, "My Kind of Love" was announced as the fourth single from the album on 18 April 2012. The track was written by Sandé, Emile Haynie and Danny Keyz, whilst production of the song was completed by Haynie, Daniel "Danny Keyz" Tannenbaum and Craze & Hoax. It is the only song on the album to have been produced by more than one producer. "My Kind of Love" is an R&B song that draws from the soul genre. On 6 May 2012, Sandé performed "My Kind of Love" on the first series of The Voice UK, during the second live show.

Music video

A music video to accompany the release of "My Kind of Love" was first released onto YouTube on 20 April 2012 at a total length of three minutes and forty-seven seconds.[1] The video was directed by British music video director Dawn Shadforth. Former Skins star Laya Lewis features in the clip alongside Sandé. In the video, Sandé enters a hospital to visit a childhood friend who appears to be suffering severely with cancer and is close to death. When she finds her friend, who appears to be extremely depressed, she gives her a pink wig to wear as the cancer has taken her hair. After helping her to get dressed Sandé takes her from the hospital, unbeknownst to the doctors, to take her to the seafront amusements in Hastings to make the last of her days the best she's ever had. Sandé also takes her to a park, intercut with scenes of them there when they were young. The video ends with Sandé and her friend sitting on a hill above the seaside town and her sitting a hospital corridor, seemingly having taken her friend back. An alternative interpretation is that Sandé and the woman being hospitalized are in a same-gender relationship, as hinted by the photograph taken of both of them as adults, as opposed to children. Sandé goes to a hospital to comfort her partner with a pink wig, a car ride, and then a merry-go-round ride.

On 25 July 2013, she filmed a second video, for the single's RedOne and Alex P Remix,[2] which she uploaded to her VEVO account on 5 September 2013. It features different, interspersed stories depicting conflict, with bullets representing hurtful words: the first is about a couple fighting, the next is about a little girl whose horse is old and that her father wants to put down, and the third is a young man who struggles with being different and being insulted by a group of hecklers for not wanting to join in with the crowd. There are also scenes of the aftermath of the conflicts, with the couple appearing to have reconciled, the little girl riding her horse, and the young man turning to his art to express himself. Meanwhile, Sandé is seen in a room where fog surrounds her and rain falls down on her as she sings.[3] The video was Directed by Sanji and the Cinematographer was Eric Wycoff.

Track listing

  1. "My Kind of Love" (Radio Mix) – 3:19
  2. "My Kind of Love" (Live from Hollywood) – 3:46
  3. "My Kind of Love" (Gemini Remix) – 4:19
  4. "My Kind of Love" (Machinedrum Remix) – 5:43
  5. "My Kind of Love" (Wideboys Remix) – 6:30
  1. "My Kind of Love" (RedOne and Alex P remix) – 4:24

Charts and certifications

Weekly charts

Chart (2012–14) Peak
position
Australia (ARIA)[6] 60
Belgium (Ultratop 50 Flanders)[7] 22
France (SNEP)[8] 167
Greece Digital Songs (Billboard)[9] 3
Ireland (IRMA)[10] 35
Italy (FIMI)[11] 35
Netherlands (Single Top 100)[12] 79
Scotland (Official Charts Company)[13] 29
UK Singles (Official Charts Company)[14] 17
US Bubbling Under Hot 100 Singles (Billboard)[15] 14
US Mainstream Top 40 (Billboard)[16] 35
US Adult Top 40 (Billboard)[17] 24

Year-end charts

Chart (2012) Peak
position
UK Singles Chart[18] 97

Certifications

Region Certification Certified units/Sales
Australia (ARIA)[19] Gold 35,000^
United Kingdom (BPI)[20] Silver 200,000^

*sales figures based on certification alone
^shipments figures based on certification alone

Cover versions

Release history

Country Release date Format(s) Label
Ireland 8 June 2012[22] Digital download Virgin Records
United Kingdom 10 June 2012[23]
United States 5 August 2013[24] Hot AC radio Capitol Records
10 September 2013 Digital download - RedOne and Alex P Remix[5]
Mainstream radio[25]

References

  1. ↑ Emeli Sandé - My Kind of Love. YouTube. 20 April 2012.
  2. ↑ "Emeli Sandé on Twitter". Twitter.
  3. ↑ Emeli Sandé - My Kind Of Love (RedOne and Alex P Remix). YouTube. 5 September 2013.
  4. ↑ https://itunes.apple.com/gb/album/my-kind-of-love-remixes-ep/id526057982
  5. 1 2 "Amazon.com: My Kind Of Love (RedOne And Alex P Remix): Emeli Sandé: MP3 Downloads". amazon.com.
  6. ↑ "ARIA Top 100 Singles – Week Commencing 2nd July 2012" (PDF). The ARIA Report. 2 July 2012. Retrieved 3 March 2013.
  7. ↑ "Ultratop.be – Emeli Sandé – My Kind of Love" (in Dutch). Ultratop 50.
  8. ↑ "Lescharts.com – Emeli Sandé – My Kind of Love" (in French). Les classement single.
  9. ↑ "Greece Digital Songs: Dec 21, 2013". Billboard. Retrieved 21 December 2013.
  10. ↑ "Chart Track: Week 26, 2012". Irish Singles Chart.
  11. ↑ "Italiancharts.com – Emeli Sandé – My Kind of Love". Top Digital Download.
  12. ↑ "Dutchcharts.nl – Emeli Sandé – My Kind of Love" (in Dutch). Single Top 100.
  13. ↑ "Archive Chart: 2012-05-19". Scottish Singles Top 40.
  14. ↑ "Archive Chart: 2012-06-17" UK Singles Chart.
  15. ↑ "Emeli Sandé – Chart history" Billboard Bubbling Under Hot 100 for Emeli Sandé.
  16. ↑ "Emeli Sandé – Chart history" Billboard Pop Songs for Emeli Sandé.
  17. ↑ "Emeli Sandé – Chart history" Billboard Adult Pop Songs for Emeli Sandé.
  18. ↑ "Top 100 Singles of 2012". BBC Radio 1. BBC Online. 31 December 2012. Retrieved 5 January 2013.
  19. ↑ "ARIA Charts – Accreditations – 2013 Singles". Australian Recording Industry Association.
  20. ↑ "British single certifications – Emeli Sandé – My Kind of Love". British Phonographic Industry. Enter My Kind of Love in the field Keywords. Select Title in the field Search by. Select single in the field By Format. Select Silver in the field By Award. Click Search
  21. ↑ "Tessanne Chin: "My Kind of Love"". NBC.
  22. ↑ "My Kind of Love (Remixes) – EP by Emeli Sandé – Preorder on iTunes". iTunes (IE).
  23. ↑ "My Kind of Love (Remixes) – EP by Emeli Sandé – Preorder on iTunes". iTunes (UK).
  24. ↑ "2013 August Hot AC Issue". radioinformer.com.
  25. ↑ "Top 40/Mainstream Airplay". All Access. Archived from the original on 22 August 2013. Retrieved 22 August 2013.
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