NativeX

NativeX, LLC.
Private
Industry Mobile games, Advertising
Founded 2000
Headquarters Sartell, Minnesota
United States
Key people
 Robert Weber, CEO & Co-Founder;
Ryan Weber, Chief Product Officer & Co-Founder
Website www.nativex.com

NativeX (formerly W3i)[1] is a Minnesota-based mobile advertising platform company.[2] Its product allows developers to integrate advertisements into mobile games.[3] The company was listed in American City Business Journals' Fast 50 as one of the fastest growing companies in Minneapolis–Saint Paul for 2013.[4] In 2014 the company announced an initiative to pay developers $30,000 in cash if they did not achieve a 30% increase in ad revenue.[5]On March 1st, 2016, NativeX announced that it has been acquired by Mobvista, the largest mobile ad network company in Asia, for $24.5 million. [6]

References

  1. ↑ Ha, Anthony (7 August 2013). "NativeX Unveils New 'Psychographic' Targeting For Mobile Ads". Tech Crunch. Retrieved 15 January 2014.
  2. ↑ Schafer, Lee (12 October 2013). "Schafer: Tech firm shifts along with the marketplace". Minnesota Star Tribune. Retrieved 15 January 2014.
  3. ↑ Takahashi, Dean (20 March 2013). "W3i rebrands as NativeX and launches native advertising". Venture Beat. Retrieved 15 January 2014.
  4. ↑ "Biz Journals Fast 50 – No 10: NativeX". Minneapolis/St. Paul Business Journal. 25 October 2013. Retrieved 15 January 2014.
  5. ↑ Takahashi, Dean (15 January 2014). "NativeX guarantees game developers at least 30% increase in ad revenue – or will pay $30,000 in cash". Venture Beat. Retrieved 15 January 2014.
  6. ↑ "Mobile ad-tech startup NativeX acquired by Chinese advertising company Mobvista". Tech Crunch. 1 March 2016. Retrieved 1 March 2016.


This article is issued from Wikipedia - version of the 10/10/2016. The text is available under the Creative Commons Attribution/Share Alike but additional terms may apply for the media files.