Ned Roberto

Ned Roberto at AIM, Manila

Eduardo L. Roberto or Ned Roberto is a Filipino professor who is considered Asia's foremost authority in marketing.[1][2][3] He was the Coca-Cola Foundation professor of international marketing, at the Asian Institute of Management located at Metro Manila in the Philippines.[4][5] He has written several marketing related books and is currently, a part of the editorial board of the International Journal of Research in Marketing. His areas of interest for teaching and research include basic marketing, marketing research, social marketing and consumer behavior. He has also taught at the Northwestern University’s Kellogg Graduate School of Management Chicago Campus and at the Euro-Asia Centre of INSEAD Macau and Singapore programs.[3][4]

Education

Roberto received his Doctor of Philosophy in Marketing and a Master in Business Administration degree from The Kellogg Management School of Northwestern University (1973.) [1][3][4]

Books and articles

Marketing research[4]
Social marketing[4]
Market segmentation[4]
Local governance[4]

He has also published several articles on marketing and social marketing in national and international journals, newspapers and has contributed chapters in major books of readings in the field of marketing, such as “Alleviating Poverty: A Macro/Micro Marketing Perspective,” Journal of Macromarketing, December 2006, pp. 233–39 (co-authored with Philip Kotler and Tony Leisner.) [1][4][7][9][10]

Awards and recognition

Board memberships

He also sits on the board of directors of several corporations.[1][4]

Positions held

Consultancy

Roberto has done extensive consultancy work region-wide for both national and transnational corporations and multilateral agencies.[4]

In the Philippines

Roberto has been a consultant for marketing planning, product management and marketing research to practically all the leading multinational corporations in the consumer goods, pharmaceutical, household products, beverage, cosmetics, processed food, banking, advertising, and airline industries.[3][4]

Overseas

Roberto has been consulted by several major multinational corporations in Australia, Hong Kong, Indonesia, Japan, Malaysia, Singapore, Thailand and Taiwan.[1][4]

International organisations

Roberto has also been involved in social marketing, planning & research and consulting for international organizations such as the World Bank, the UN Fund for Population Activities, the International Labour Organization, the UN Development Programme, the Asian Development Bank, the Ford Foundation, the International Development Research Centre, the Population Council, and the UN Economic Commission for Asia and the Far East.[1][3][4]

See also

References

  1. 1 2 3 4 5 6 7 8 9 http://www.worldbank.org/wbi/smm/roberto.htm
  2. ↑ http://www.dlsaa.com:8081/dlsaaPublic/exemplary/lasallian/2007laa.html
  3. 1 2 3 4 5 6 7 8 9 http://www.youngmarketmasters.com/html/events-2006-judges.html
  4. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 http://www.sagepub.com/authorDetails.nav?contribId=522623
  5. ↑ http://www.articlealley.com/article_156177_15.html
  6. ↑ http://www.venture-asia.org/FileHandler.ashx?pg=filebank&id=10
  7. 1 2 http://www.kotlermarketing.com.cn/chinese/en/2007/0326/650.html
  8. 1 2 http://search.barnesandnoble.com/booksearch/results.asp?ATH=Eduardo+L.+Roberto
  9. ↑ http://business.inquirer.net/columnist/?colid=2945
  10. ↑ http://www.cscollege.gov.sg/cgl/pdf/Notes%20of%20Dr%20Ned%20Roberto's%20New%20Insight%20Lecture.pdf
  11. ↑ http://www.venture-asia.org/fileup/Dr.%20Ned%20Roberto.PDF

External links


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