Neenga Nalla Irukkanum

Neenga Nalla Irukkanum
Directed by Visu
Produced by G. Venkateswaran
Written by Visu
Starring
Music by M. S. Viswanathan
Cinematography N. Balakrishnan
Edited by Ganesh Kumar
Production
company
G. V. Films
Release dates
 1992
Country India
Language Tamil
Budget ₹8.5 million (about 0.277 million USD)[lower-alpha 1]

Neenga Nalla Irukkanum (English: (lit.) You Should Live Long) is a 1992 Tamil film written and directed by Visu. It stars Nizhalgal Ravi and Bhanupriya in the lead with Visu, Chandrasekhar and Manorama forming the supporting cast. Produced by G. Venkateswaran under his banner G. V. Films, the film won the award for Best Film on Other Social Issues at the 40th National Film Awards. The film was the first to be sponsored by the Tamil Nadu Government and had Jayalalithaa, its Chief Minister then, in a brief appearance playing herself.

Plot

Anjalai, a village woman gets married to a drunkard Manickam, with a hope of changing his behavior post marriage. But Manickam continues drinking and goes to a level where he steals Anjalai's jewels before losing his job. During this time, his mother dies in a fire accident after which he vows not to drink anymore. Meanwhile, Manickam falls sick after damaging his liver as a result of excessive drinking. In order to safeguard his life, Anjalai collects money by begging in the streets and donation from the chief minister of the state. Manickam is sent to the United States for treatment. When the couple return to India after Manickam gets cured, he starts drinking again and gets addicted to it. Unable to tolerate his change in behaviour, Anjalai ends her life. This forces all the women in the village join together to protest against alcohol.

Cast

A head shot of Jayalalithaa
Jayalalithaa

Reception

Released on 2 October 1992, coinciding with Gandhi Jayanti, Neenga Nalla Irukkanum focused on Prohibition and was the first Tamil film to be sponsored by the Government of Tamil Nadu. The film was budgeted at a cost of ₹8.5 million (about US$ 0.277 million in 1992–93).[lower-alpha 1][2]

Despite being launched with much "fanfare" and media acclaim,[3] the film did not make any impact among the audience as it turned out to be a box-office failure.[4] It won the National Film Award for Best Film on Other Social Issues in 1993 and a Tamil Nadu State Film Award. The jury noted the film for its "effective and purposeful plea for prohibition".[5] Actress-turned politician Jayalalithaa who was the then Chief Minister of Tamil Nadu played herself in the film.[3][4]

Notes

  1. 1 2 The exchange rate in 1992–93 was 30.64 Indian rupees (₹) per 1 US dollar (US$).[1]

References

  1. ↑ "Exchange Rate of the Indian Rupee Vis-a-Vis the SDR, US Dollar, Pound Sterling, D. M./Euro and Japanese Yen (Financial year — Annual average and end-year rates)" (PDF). p. 264. Archived from the original (PDF) on 4 April 2014.
  2. ↑ "Social realism". India Today. 15 June 1992. Retrieved 3 April 2014. Jayalalitha acts as Jayalalitha in an anti-hooch film
  3. 1 2 India Today. Aroon Purie for Living Media India Limited. 1992. p. 126.
  4. 1 2 Mannath, Malini (1 January 1993). "Run-of-the-mill fare". The Indian Express. p. 7. Retrieved 3 April 2013.
  5. ↑ "40th National Film Festival 1993" (PDF). Directorate of Film Festivals. p. 154. Retrieved 3 April 2014.
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