Ninja Metrics

Ninja Metrics
Type of business Private
Headquarters Manhattan Beach, California
Key people Dr. Dmitri Williams, CEO
Dr. Jaideep Srivastava, CTO
Fabian Schonholz, COO
Industry Big data
Products Web analytics
Predictive analytics
Mobile web analytics
Social analytics
Employees 20
Website www.ninjametrics.com
Launched 2009

Ninja Metrics, Inc. is a Social analytics and Big data company based in Manhattan Beach, California. Its primary service measures social influence and provides predictive analytics for web and mobile applications.

History

Ninja Metrics was founded by Dr. Dmitri Williams (PhD, University of Michigan) and Dr. Jaideep Srivastava (PhD, University of California, Berkeley) in 2009 after being in development at University of Minnesota labs for 2 years.[1]

On July 17, 2013, Ninja Metrics raised $2.8 million in funding primarily from angels, super angels, the Harvard Business School Angels of Los Angeles, and the Tech Coast Angels, including the latter's ACE fund.[2]

The company’s current COO is Fabian Schonholz, and its board of directors include Mark Kolokotrones, Bob Hawk, Robin Kaminsky and Yuri Pikover.

Katana Social Analytics Engine

Ninja Metrics launched its primary service called the Katana Social Analytics Engine in 2013, a Cloud computing Social analytics platform for video games.[3]

The platform measures the value of social contributions in applications and games, provides projections for the outcomes to developers and offers tools to determine how effectively features facilitate engagement and social interaction.[4]

References

  1. ↑ Grayson, Katharine. "U of M spin-off Ninja Metrics raises $2.8M", Minneapolis/St. Paul Business Journal, Minneapolis, 12 November 2013. Retrieved on 19 March 2014.
  2. ↑ "NINJA METRICS CLOSES $2.8M IN FUNDING", FinSMEs, 11 November 2013. Retrieved on 19 March 2014.
  3. ↑ Hasson, Jessica. "Ninja Metrics Launches Katana Analytics Engine, Delivering Social Value Based Analytics For Gaming Industry", MarketWatch, Los Angeles, 11 November 2013. Retrieved on 19 March 2014.
  4. ↑ "Company Overview of Ninja Metrics, Inc.", Blomberg Businessweek. Retrieved on 19 March 2014.
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