Onswipe

Onswipe
Private company
Industry Publishing
Founded June 1, 2010 (2010-06-01) as PadPressed, rebranded as Onswipe in 2011
Founder
Headquarters New York City, New York, United States
Area served
 Worldwide
Key people
Services Touchscreen platform
Website www.onswipe.com

Onswipe is a New York-based tablet publishing company that creates customized mobile sites for web publishers.[1][2] The company has raised over $6 million in venture-capital funding.[3]

History

Before starting Onswipe, Jason L. Baptiste and Andres Barreto, the co-founders of Onswipe, co-founded Cloudomatic, a SaaS app store for businesses acquired by Ambassador (formerly Zferral).[4][5] They have both remained as advisors since the acquisition.[6]

Baptiste and Barreto founded Onswipe as PadPressed on June 1, 2010. The company’s first prototype launched in July 2010.[7] The company was rebranded as Onswipe in 2011.[8]

In 2011, Onswipe was chosen to be part of the Techstars, a startup incubator that offers seed funding and three months of mentorship for selected firms.[9]

The Onswipe platform launched in June 2011.[7] Also in 2011, Time Inc. named Onswipe one of "10 NYC Startups to Watch”.[10]

In May 2012, the company released Onswipe for iPhone and Onswipe Draft. Onswipe for iPhone enables the delivery of iPhone-optimized touch content. Onswipe Draft is a web-based editor designed for personalizing Onswipe layouts.[3][4]

In August 2012, Onswipe hired Jared Hand as its first chief revenue officer and Rich Bloom as its first chief operating officer.[11][12]

On 12 August 2014, Onswipe was acquired by Silicon Valley-based Beanstock Media for a mixture of cash and stock.[13]

Television and media

Onswipe was featured in the Bloomberg TV documentary series called TechStars.[14] Running from September to October 2011, the six-episode series featured the companies from TechStars' New York City program. Onswipe and ten other companies including Nestio, Shelby.tv, and CrowdTwist were filmed in a reality-show style.[14][15][16]

Product

Onswipe uses HTML5 to allow publishers to develop mobile content without having to develop native applications.[8]

Onswipe is available for the iPad and other tablets as well as the iPhone. It is a SaaS solution that adds only one line of code to the publisher's existing website, but allows publishers to make changes through its "Draft" functionality.[17] It is 100% ad-driven and costs nothing for publishers to use.[18]

Onswipe has played a role in addressing touch-friendly web-traffic trends.[19][20] In September 2012, the company released data derived from mobile sites that are powered by Onswipe. The data showed that 98 percent of tablet web-traffic came from iPads.[20][21][22] Further statistics from Onswipe have confirmed the prevalence of Apple’s iOS 6 platform.[19]

In June 2013, the company announced it had served over 125 million iOS users in the previous 2 years.[23]

References

  1. ↑ Bailly, Nestor (November 21, 2011). "PSFK interviews Onswipe about creating custom mobile sites for tablets (VIDEO)". PSFK. Retrieved October 24, 2012.
  2. ↑ "Publishers". Onswipe. Retrieved October 24, 2012.
  3. 1 2 Crook, Jordan (May 31, 2012). "OnSwipe Heads To The iPhone, Launches Layout Personalization With OnSwipe Draft". TechCrunch. Retrieved October 24, 2012.
  4. 1 2 Cohen, Matt (June 13, 2012). "Onswipe is leading mobile-friendly content with new offerings". Memeburn. Retrieved October 24, 2012.
  5. ↑ "Cloudomatic". CrunchBase. Retrieved October 24, 2012.
  6. ↑ Tsotsis, Alexia (January 28, 2011). "Referral Platform Zferral Acquires SaaS App Store Cloudomatic". TechCrunch. Retrieved October 24, 2012.
  7. 1 2 "About Onswipe". Onswipe Blog. Retrieved October 24, 2012.
  8. 1 2 Sprouter (June 27, 2012). "Never underestimate the value of speed". Financial Post. Retrieved October 24, 2012.
  9. ↑ "The Program - TechStars". TechStars. Retrieved October 24, 2012.
  10. ↑ "Time Inc. Announces List of "10 NYC Startups to Watch"". Time Inc. June 1, 2011. Retrieved October 24, 2012.
  11. ↑ Ha, Anthony (August 23, 2012). "New Executives At Mobile Platform Onswipe: Jumptap's Jared Hand And AOL's Rich Bloom". TechCrunch. Retrieved October 24, 2012.
  12. ↑ Griffith, Erin (August 29, 2012). "Here's One New York Startup Talking About Revenue". PandoDaily. Retrieved October 24, 2012.
  13. ↑ Weber, Harrison. "Mobile publishing startup Onswipe acquired by Beanstock, service will live on". VentureBeat.
  14. 1 2 Cohen, David (August 2, 2011). "TechStars on Bloomberg TV". TechStars. Retrieved October 24, 2012.
  15. ↑ Empson, Rip (August 2, 2011). "Startups On TV: TechStars Teams Up With Bloomberg To Offer An Inside Look At Building A Business". TechCrunch. Retrieved October 24, 2012.
  16. ↑ Myers, Courtney Boyd (August 2, 2011). "New York City TechStars' reality TV show to air this fall on Bloomberg". The Next Web. Retrieved October 24, 2012.
  17. ↑ "Cloudomatic - The Best Web Apps". Cloudomatic. Retrieved October 24, 2012.
  18. ↑ Myers, Courtney Boyd (November 24, 2011). "Onswipe gives WIRED a taste of its new tech, coming in 2012". The Next Web. Retrieved October 24, 2012.
  19. 1 2 Etherington, Darrell (September 28, 2012). "iOS 6 Adoption At Just Over One Week: 60% For iPhone And 41% For iPad". TechCrunch. Retrieved October 24, 2012.
  20. 1 2 "Apple iPad dominates tablet-based web browsing with 98% share, report says". Apple Insider. September 27, 2012. Retrieved October 24, 2012.
  21. ↑ Popper, Ben (September 26, 2012). "iPad's domination of tablet traffic grows, but does Amazon care?". The Verge. Retrieved October 24, 2012.
  22. ↑ Leonard, Heather (October 1, 2012). "BII MOBILE INSIGHTS: Real-Time Is The Wrong Reason To Go Mobile". Business Insider. Retrieved October 24, 2012.
  23. ↑ Ha, Anthony. "On Its 2-Year Anniversary, Onswipe Says It Has Delivered Tablet Content To 125M+ iOS Users". TechCrunch.
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