Paper launch

A paper launch is the situation in which a product is compared or tested against other products of the same kind, despite the fact that it is not available to the public at the time. Generally, the term is applied to the computer and gaming industry, but is not limited to that.[1]

References

  1. ↑ Ken Fisher (2004-07-27). "The Paper Launch: NVIDIA and ATI's release circus".

See also

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