Post to Be

"Post to Be"
Single by Omarion featuring Chris Brown and Jhené Aiko
from the album Sex Playlist
Released November 11, 2014
Format Digital download
Recorded 2014
Genre
Length 3:47
Label
Writer(s)
Producer(s) DJ Mustard
Omarion singles chronology
"You Like It"
(2014)		 "Post to Be"
(2014)		 "I'm Up"
(2015)
Chris Brown singles chronology
"Only"
(2014)		 "Post to Be"
(2014)		 "Ayo"
(2015)
Jhené Aiko singles chronology
"The Pressure"
(2014)		 "Post to Be"
(2014)		 "Spotless Mind"
(2014)

"Post to Be" is a song by American recording artists Omarion, Chris Brown, and Jhené Aiko from Omarion's fourth studio album, Sex Playlist (2014). The artists co-wrote the song alongside Ty Dolla Sign and DJ Mustard; the latter is also the producer. The track was released as the album's second single on November 11, 2014.[1] Musically the song is a hip hop club track that is built over a clap-heavy West Coast production.[2] The song contains a "bouncy" production and samples Chaka Demus & Pliers’ 1994 song "Murder She Wrote".[3]

Commercially, the song peaked at number thirteen on the US Billboard Hot 100 and number five on the US Billboard Hot R&B/Hip-Hop Songs chart and in doing so passed "Ice Box" as his highest peaking single. The track also made appearances on charts in Canada, Belgium and the UK. The song was later certified platinum by the Recording Industry Association of America (RIAA).

An accompanying music video was filmed in Los Angeles and was co-directed by Omarion along with Jay Ahn and Taz. The video premiered on February 17, 2015 and depicts the three musicians dancing on an all white backdrop.

Background

Omarion sent the song to Aiko asking if she would make an appearance on the track, Aiko agreed due to her friendship with Omarion, Aiko began "playing with the rhyme scheme" and states that the lyric "Post To Be" reminded her of rapper Kevin Gates Vines, in which he would talk about "booty". Following this Aiko began writing with longtime collaborator Micah Powell, during the writing Aiko states to Powell; 'Whatever we say, I really want to say something about eating the booty.' He keeps saying in the Vines—'You ’posed to eat the booty.'"[4] Prior to the release of the song, Omarion released snippets, the song was later premiered on November 11, 2014 by the LA Leakers.[2] The song was released as the album's second single on November 11, 2014, through Maybach Music Group and Atlantic.[1]

Composition

"Post to Be" is composed in the key of D-flat major with a tempo of 98 beats per minute.[5] The song follows a chord progression of Bbm-Ab-Db-Gb.

Music video

On January 22, 2015 Omarion revealed via his official instagram account that he was filming the song's accompanying video in Los Angeles. Via the Instagram account Omarion posted photos of himself, Brown and Aiko alongside a white Ferrari and standing on set by an all-white backdrop.[6] On February 16, 2015 Omarion posted two clips of the video on instagram along with a caption saying "It’s coming…. #Posttobevideo", the clips depicted the three singers performing synchronized moves on an all-white set.[7] The video was co-directed by Omarion along with Jay Ahn and Taz,[8] and was released the following day on February 17, 2015. The video featured Omarion moon walking in front of a white Ferrari, accompanied by Brown dancing.[9] Naomi Zeichner of The Fader praised the video comparing it to a home abs workout stating it "is four pure minutes of perfectly crisp mirror-dancing that doubles as a home abs workout."[8]

Remix

The official remix was released on May 8, 2015 featuring DeJ Loaf, Trey Songz, Ty Dolla Sign and Rick Ross.[10]

Credits

Credits adapted from AllMusic.[11]

Charts

Chart (2014–15) Peak
position
Australia (ARIA)[12] 79
Belgium (Ultratip Flanders)[13] 70
Belgium Urban (Ultratop Flanders)[14] 31
Canada (Canadian Hot 100)[15] 49
Netherlands (Single Top 100)[16] 20
UK Singles (Official Charts Company)[17] 74
UK R&B (Official Charts Company)[18] 11
US Billboard Hot 100[19] 13
US Hot R&B/Hip-Hop Songs (Billboard)[20] 5
US Dance/Mix Show Airplay (Billboard)[21] 26
US Mainstream Top 40 (Billboard)[22] 20
US Rhythmic (Billboard)[23] 1

Year-end charts

Chart (2015) Position
US Billboard Hot 100[24] 24
US Hot R&B/Hip-Hop Songs[25] 9

Certifications

Region Certification Certified units/Sales
United Kingdom (BPI)[26] Silver 200,000^
United States (RIAA)[27] 3× Platinum 998,000[28]

*sales figures based on certification alone
^shipments figures based on certification alone

Release history

Country Date Format Label
United States[1] November 11, 2014 Digital download

See also

References

  1. 1 2 3 "Post To Be (feat. Chris Brown & Jhene Aiko)". United States: 7digital. Retrieved February 28, 2015.
  2. 1 2 Goddard, Kevin (November 11, 2014). "Omarion - Post To Be Feat. Chris Brown & Jhene Aiko (Prod. By DJ Mustard)". HotNewHipHop. Retrieved January 27, 2015.
  3. ↑ Marcus, Ezra (November 11, 2014). "Omarion Gets Sultry with Jhene Aiko, Chris Brown for 'Post to Be'". Radio.com. CBS Local Media. Retrieved February 23, 2015.
  4. ↑ Harris, Christopher (February 9, 2015). "Jhene Aiko Says Kevin Gates Inspired "Eat The Booty" Lyric From "Post To Be"". HipHopDX. Cheri Media Group. Retrieved February 12, 2015.
  5. ↑ Post To Be Feat. Chris Brown and Jhene Aiko by Omarion Sheet Music chromatik.com
  6. ↑ Goddard, Kevin (January 22, 2015). "BTS Photos: Omarion, Chris Brown and Jhene Aiko's "Post To Be" Video". HotNewHipHop. Retrieved February 12, 2015.
  7. ↑ "Sneak Peak: Omarion feat. Chris Brown & Jhené Aiko - 'Post to Be'". Rap-Up. Devin Lazerine. February 16, 2015. Retrieved February 16, 2015.
  8. 1 2 Zeichner, Naomi (February 17, 2015). "Omarion, Jhené Aiko, And Chris Brown Premiere "Post To Be" Video". The Fader. Andy Cohn. Retrieved February 17, 2015.
  9. ↑ "Video: Omarion feat. Chris Brown & Jhené Aiko - 'Post to Be'". Rap-Up. Devin Lazerine. February 17, 2015. Retrieved February 17, 2015.
  10. ↑ Diep, Eric (May 8, 2015). "Hear Omarion's Star-Studded Remix to 'Post to Be'". BET.
  11. ↑ "Post To Be - Omarion | Credits". AllMusic. All Media Network. Retrieved March 18, 2015.
  12. ↑ Ryan, Gavin (April 4, 2015). "ARIA Singles: Major Lazer Has No 1 Song". Noise11. Retrieved April 4, 2015.
  13. ↑ "Ultratop.be – Omarion feat. Chris Brown & Jhene Aiko – Post to Be" (in Dutch). Ultratip. Retrieved February 28, 2015.
  14. ↑ "Ultratop.be – Omarion feat. Chris Brown & Jhene Aiko – Post to Be" (in Dutch). Ultratop Urban. Retrieved February 28, 2015.
  15. ↑ "Omarion – Chart history" Canadian Hot 100 for Omarion. Retrieved December 31, 2014.
  16. ↑ "Dutchcharts.nl – Omarion feat. Chris Brown & Jhene Aiko – Post to Be" (in Dutch). Single Top 100.
  17. ↑ Zywietz, Tobias. "Chart: CLUK Update 20.12.2014 (wk50)". Zobbel.de. Retrieved February 28, 2015.
  18. ↑ "Archive Chart: 2014-12-20" UK R&B Chart. Retrieved December 31, 2014.
  19. ↑ "Omarion – Chart history" Billboard Hot 100 for Omarion. Retrieved April 30, 2015.
  20. ↑ "Omarion – Chart history" Billboard Hot R&B/Hip-Hop Songs for Omarion. Retrieved May 28, 2015.
  21. ↑ "Omarion – Chart history" Billboard Dance/Mix Show Airplay for Omarion. Retrieved August 11, 2015.
  22. ↑ "Omarion – Chart history" Billboard Pop Songs for Omarion. Retrieved August 4, 2015.
  23. ↑ "Omarion – Chart history" Billboard Rhythmic Songs for Omarion. Retrieved June 25, 2015.
  24. ↑ "Hot 100: Year End 2015". Billboard. billboard.com. Retrieved 9 December 2015.
  25. ↑ "Year-end - US Hot R&B/Hop-hop Songs". Billboard.com. Retrieved 2015-12-09.
  26. ↑ "British single certifications – Omarion – Post to Be". British Phonographic Industry. Enter Post to Be in the field Keywords. Select Title in the field Search by. Select single in the field By Format. Select Silver in the field By Award. Click Search
  27. ↑ "American single certifications – Omarion – Post to Be". Recording Industry Association of America. If necessary, click Advanced, then click Format, then select Single, then click SEARCH
  28. ↑ "40 Under 40: Music's Top Young Power Players Revealed". Billboard. October 20, 2016. Retrieved October 20, 2016.
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