Private Label Strategy

Private Label Strategy: How to Meet the Store Brand Challenge
Author Nirmalya Kumar and Jan-Benedict Steenkamp
Language English
Subject economics
Publisher Harvard Business School Press
Publication date
 2007
ISBN 978-1422101674

Private Label Strategy: How to Meet the Store Brand Challenge is a book by Nirmalya Kumar and Jan Benedict Steenkamp. This book describes the strategies for private labels that major retailers are using, and analyses how major national brands can mount a response.[1]

References

  1. ↑ "More Choices in Store: India's Retailers Are Stocking Up on Private Label Brands | Knowledge@Wharton". knowledge.wharton.upenn.edu. Retrieved 2016-04-10.


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