Rama Bijapurkar
| Rama Bijapurkar | |
|---|---|
| Nationality | Indian |
| Alma mater | IIM Ahmedabad |
| Occupation | Management consultant |
| Religion | Hindu |
| Website | Official site |
Rama Bijapurkar is an Indian management and market research consultant.[1] She is considered one of the leading consultants on market strategy and consumer behaviour in India.[2] She authored some popular business related books.
Life and career
Rama Bijapurkar is a graduate of IIM Ahmedabad.
Rama Bijapurkar is one of India's most respected thought leaders on market strategy and consumer related issues in India. She is also a keen commentator on social and cultural changes in the evolving liberalizing India. She has her own market strategy consulting practice and works with an impressive list of Indian and global companies, guiding the development of their business-market strategies. She describes her mission as bringing "market focus to business strategy".
Rama serves as an independent director on the boards of RBL Bank,[3] CRISIL, Axis Bank, Godrej Consumer Products, Give Foundation (a not-for-profit company) and Mahindra Holidays & Resorts India Ltd. She served on the Infosys board from March, 2001, until she resigned in 2010. When she resigned, Rama was the only woman on the board.[4]
An alumna of the Indian Institute of Management, Ahmedabad, Rama continues to be involved with her alma mater where she is a Visiting Faculty and also serves on the Board of Governors.
Rama's work experience has been in market research and strategy consulting and includes leadership positions with McKinsey & Company, MARG (now AC Nielsen India), and full-time consulting with Hindustan Lever (now Hindustan Unilever India).
Her new book We are like that only: Understanding the Logic of Consumer India, (The Indian edition, Penguin) has been well received and very favourably reviewed. The international edition is called "Winning in the Indian Market - Understanding the Transformation of Consumer India", (John Wiley & Sons).
Quote
- We now have three Indias—India I is lucky; India II serves India I; and India III is unlucky.[5]
Bibliography
- We are like this only: Understanding the Logic of Consumer India, (Indian edition, Penguin)[2]
- The international edition is Winning in the Indian Market: Understanding the Transformation of Consumer India, (John Wiley & Sons).
- A Never-Before World: Tracking the Evolution of Consumer India, (Penguin Books India)[6]
- Customer In The Boardroom? Crafting customer-based business strategy (Publisher: Sage)[7]
References
- ↑ "Scholarships mooted for IIM studies". The Hindu Business Line. 2004-02-25.
- 1 2 "Understanding logic of consumer India". The Indian Express. 2007-11-05.
- ↑ "Board of Directors". RBL Bank.
- ↑ "NR Narayana Murthy wants a woman leader on Infosys board". The Economic Times. 2011-06-06.
- ↑ "A new labour productivity triad". LiveMint. 2010-09-20.
- ↑ "Common, Yet Uncommon". Business Today. 2014-02-02.
- ↑ "Book Review: Customer in the Boardroom? Crafting customer-based business strategy". The Economic Times. 2012-05-04.