Randa Accessories

Randa Accessories
Private Company
Founded 1910
Products belts, wallets, neckwear, neckties, luggage, casual bags, backpacks, briefcases, jewelry, slippers, hats, gloves, scarves
Number of employees
 4,500+
Website www.randa.net

Randa Accessories is a manufacturer, distributor and marketer of belts, wallets, neckwear, neckties, luggage, casual bags, backpacks, jewelry, briefcases, slippers, hats, gloves and other leather goods. The founder's family had been in the neckwear business since 1910 and the current company was incorporated in 1935, and now has a worldwide clientele.

Randa is a privately owned company. 2015 sales exceeded $625 million.[1][2]

Randa global offices

The company employs over 4,700 people worldwide.

Licensed brands

Randa produces and distributes products under license from many brands including: Levi's, Dockers, Pacific Trail, Tommy Bahama, Hathaway, Pierre Balmain, Kenneth Cole, Tommy Hilfiger, Jeff Banks, Cole Haan, Jones New York, Geoffrey Beene, Billy London, Pierre Cardin, Nautica, Ben Sherman, Chaps, Liz Claiborne, Jonathan Adler, Marc Ecko, Levis, Arrow, Columbia Sportswear Company, Dickies, Diane Von Furstenberg, Thomas Pink, Weatherproof, Timberland, Anne Klein, Guess!, Champion, Ryan Seacrest, Hanesbrands, Jessica Simpson, Rockport (company), and C9.

Proprietary brands

Primarily a licensed brand company, Randa also owns and markets several brands including Trafalgar Luxury Goods, Swank, Travel Gear, Countess Mara, and Wembley. Randa Accessories partnered with Ryan Seacrest to create the "Ryan Seacrest Distinction" brand for apparel and accessories Wall Street Journal, Feb 11, 2014, http://ryanseacrestdistinction.com/.

Randa Divisions

History and timeline

Randa Accessories began as the Spiegel Neckwear company in 1910 and has experienced dramatic growth.

Design

Randa design centers are located in Como, Italy; New York City, USA;London, England; Chicago, USA; Guatemala City, Guatemala; Cape Town, South Africa and Shanghai, China. The company maintains extensive archives of patterns, materials, hardware, and finished products.

Marketing

Randa develops advertising, packaging, point of sale materials, e-commerce and web sites (12 sites as of December 2014), video production, public relations and other marketing materials in-house via a centralized marketing and creative services department. The marketing department also identifies new channels of distribution and consumer segments, and creates go-to-market strategies and tactics for new and existing brands via in-store and omni-channel best practices. Randa Marketing also identifies brand and channel opportunities via in-depth market analysis, develops or repositions brands - Ryan Seacrest Distinction, Wembley, Countess Mara - creates in-store architecture, fixtures, web sites, social media campaigns and other marketing materials.

Customers

Randa provides products to many department and specialty stores worldwide, including Nordstrom, Bloomingdales, Macy's, JC Penney, Kohl's, Walmart, Myer, John Lewis, River Island, Harrods, Edgars, Myer, Next, The Bay, Liverpool, El Palacio de Hierro, Galeries Lafayette, and El Corte Inglés.

Randa also sells its products via direct to consumer channels including QVC, Amazon.com, JCP.com, Kohls.com, Macys.com, TrafalgarStore.com, Nordstrom.com, Zappos.com, eBags.com.

Distribution and logistics

Randa Accessories has over 1 million square feet of modern distribution space located near global transportation hubs; including New Orleans, New York City, Reno, Edinburgh, Melbourne, Johannesburg, and Toronto. Together these facilities have capacity to ship more than 75 million units and 1 million consumer direct shipments, annually.[13][14] In 2013 and 2014 the company announced investments of $25 million in its logistic's infrastructure.[15]WWD

Manufacturing

Randa Accessories' partner Accesorios Globales S.A. (dba: TATA) is one of the world’s largest manufacturers of men's leather belts. Tata was founded in 1985 to export Guatemalan leather goods and has evolved into a major manufacturer of dress and casual belts. In 2012, Randa Accessories increased its equity position in Equator, SA; including investment in a Durban, South Africa belt factory.

Swank, Inc.

Swank was founded in 1897 and is engaged in the importation, sale and distribution of men's and women's belts and men's leather accessories, suspenders, and jewelry. Swank distributes its products to retail outlets throughout the United States and in numerous foreign countries. These products are distributed under the names "Kenneth Cole", "Tommy Hilfiger", "Nautica", "Geoffrey Beene", "Guess?", "Tumi", "Buffalo David Bitton", "Chaps", "Pierre Cardin", "US Polo Association", and "Swank". Swank also distributes men's jewelry and leather items to retailers under private labels.

Swank, Inc. (formerly publicly traded as "SNKI") was acquired by Randa Accessories on May 17, 2012 and taken private.[16]

In-store merchandising - MCG: Market Connect Group

Originally servicing Randa's internal requirements for in-store merchandising, Randa purchased MCG in 2002. Today MCG: Market Connect Group MCGConnect.com, is America's largest merchandise services company servicing department stores, mid-tier stores and home stores. MCG provides in-store demonstrations, replenishment, training, brand ambassadors, market intelligence, and other essential in-store merchandising services.

MCG has spent greater than 3 million hours of in-store service with America's leading retailers - over 1 million hours at Macy's, JC Penney and Kohl's alone. MCG has a nationwide network of 4,000 in-store merchandising workers and uses the latest technology to deliver 24/7 scheduling and reporting.

HFN, the journal of the housewares industry, reported that MCG conducted over 20,000 in-store demonstrations in 2013; helping Keurig sell America's #1 single serve coffee maker.[17]

Trafalgar Men's Accessories

Trafalgar was founded in 1972 in Norwalk, Connecticut as a luxury manufacturer of men's belts and suspenders. Randa acquired Trafalgar in 2003.

Trafalgar is the largest producer of silk braces and suspenders, with over 100 unique patterns sold through more than 1,000 points of sale. Trafalgar Limited Edition Braces are woven by third generation weavers in France on manually operated looms to create patterns that are too complicated and delicate for machine production.[18]

Many original patterns were designed by Albert Thurston. In 1820, five years before Nelson's Column was built (to celebrate his life and death on 21 October 1805 at the Battle of Trafalgar) braces and suspenders were first made and sold by Albert Thurston from his emporium at 27 Panton Street, Haymarket, London.[19]

Trafalgar is also a leading producer of exotic leather products.[20]

References

  1. ↑ 2012 SEC.GOV report http://sec.gov/Archives/edgar/data/869487/000117184312001059/exh_991.htm
  2. ↑ Randa 2013 Corporate Overview and Web Site
  3. ↑ WWD - Feb 2, 2012
  4. ↑ Morningstar News Wire
  5. ↑ MarketWire
  6. ↑ MR Magazine http://www.mrketplace.com/40072/randa-invests-in-guatemalan-belt-maker-tata/
  7. ↑ MR Magazine http://www.mrketplace.com/43073/randa-moving-its-headquarters-across-midtown-in-january/
  8. ↑ WWD August 2, 2013
  9. ↑ Wall Street Journal, Feb 11 & Feb 12, WSJ
  10. ↑ WWD April 30, 2015
  11. ↑ WWD, June 5, 2015
  12. ↑ WWD, April 7, 2016
  13. ↑ MRket Magazine, August 2013
  14. ↑ MRket Magazine
  15. ↑ WWD, August 2013
  16. ↑ WWD - http://www.wwd.com/menswear-news/retail-business/swank-to-be-acquired-by-randa-5608700
  17. ↑ HFN, March 2010
  18. ↑ Trafalgar Web Site
  19. ↑ AlbertThurston.com http://www.albertthurston.com/history2.cfm?catid=1
  20. ↑ MR Magazine, June 2011
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