Redox Brands

Redox Brands
Private
Industry Consumer goods
Fate Merged
Successor CR Brands
Founded May 2000
Founder Todd Wichmann
Richard Owen
Defunct 2006 (2006)
Headquarters West Chester, Ohio, U.S.
Key people
 Richard Owen, CEO
Products Laundry detergents
Owner Todd Wichmann (minority)
Richard Owen
Parent Meriwether Capital
Allied Capital
P&G (minor)

Redox Brands was a marketing company formed in 2000 by Todd Wichmann and Richard Owen, former executives with the multinational consumer products firm Procter & Gamble (P&G). The company's first product was Oxydol brand purchased from P&G. P&G would continue manufacture Oxydol and provide back office support.[1] Redox had won out over private label companies in the purchase of Oxydol. Biz was purchased in an auction from P&G in the Summer of 2000. Forbes estimated that Oxydol was sold for $7 million and Biz for greater than $40 million. In one year, Oxydol sales were 800% greater than when acquired.[2]

In March 2001, Allied Capital made its first investment in Redox and made an addition investment in August 2002. In 2002, Wichmann left Redox for another startup, HealthPro Brands.[3]

Allied Capital acquired ChemPro, Inc. in March 2006. Allied then merged Redox and ChemPro, Inc., with the resulting company being renamed CR Brands.[4]

Brands

See also

References

  1. ↑ Trivedi, Kruti (2000-08-05). "Chips Off the P.& G. Block; Can a Start-Up Clean Up With Cast-Off Brands?". The New York Times. pp. 1–5. Retrieved 2011-02-16.
  2. ↑ Jim Hopkins (2001-06-20). "Partners turn decrepit detergent into boffo start-up". USA Today. McLean, Virginia: Gannett Company. Retrieved 2011-02-16.
  3. ↑ Steve Watkins (2004-10-14). "Sources: Investment firm set to sell Redox Brands". Business Courier. American City Business Journals, Inc. Retrieved 2011-02-16.
  4. ↑ Jim Fair (2006-03-10). "ChemPro Inc. to merge with Redox Brands". Spartanburg Herald-Journal. New York Times Co. Retrieved 2011-02-16.


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