Shufersal
Public company | |
Traded as | TASE: SAE |
Industry | Retailing |
Founded | 1958 |
Headquarters | Rishon LeZion, Israel |
Number of locations | 248 |
Revenue | ₪ 11.13 billion (2011)[1] |
₪ 415 million (2011)[1] | |
₪ 276 million (2011)[1] | |
Owner | Discount Investment Corporation |
Number of employees | 12,400 |
Website | shufersal.co.il/supersol_en/ (English website) |
Shufersal (Hebrew: שופרסל), formerly Shufra-Sal, commonly known as Super-sal, is the largest supermarket chain in Israel. As of 2012, Shufersal had 248 stores and 12,400 employees.[2][3] Shufersal shares are traded on the Tel Aviv Stock Exchange, and it is a constituent of the TA-100 Index.
History
Shufersal was founded in 1958. In 2005, the company implemented a strategic growth plan, creating three supermarket categories: "Shufersal Deal", "Shufersal Big", and "Shufersal Sheli".
In early 2006, Shufersal purchased the third-largest retail chain in Israel, Clubmarket. In October 2006, the chain launched the Shufersal Credit Card. Sales turnover for the chain in 2007 totaled NIS 9,935 million.[4]
In 2009 it launched a subsidiary, Yesh, targeting the Haredi market.[5] Features of Yesh stores include products marketed to larger families, lower prices, stricter kashrut standards, and in some stores, separate hours for men and women[6][7] In 2009, Shufersal was threatened with an antitrust suit for the purchase of Clubmarket.[2]
Shufersal label
Shufersals sells more than 1,300 store brand products in its stores.[8] In 2011, the company had 59 supermarket branches in Jerusalem.[9]
Services
Shufersal also markets its products through a computerized telephone marketing center for shopping by phone, fax, or the internet. [10]
See also
References
- 1 2 3 "Shufersal Ltd – Financial Statements As at December 31, 2011" (PDF).
- 1 2 Israel's Super-Sol faces antitrust action Yahoo News, June 1, 2009
- ↑ אילנית חיות (December 21, 2009). נילסן: עלייה זעומה של 0.2% בסל הקניות במשק בנובמבר (in Hebrew). Globes. Retrieved December 24, 2009.
- ↑ Shufersal statistics
- ↑ Bless the Sabbath, enjoins Super-Sol Haaretz, May 12, 2009
- ↑ Jerusalem Post Author: SHARON WROBEL Date: August 13, 2008 Start Page: 17 Section: Economics
- ↑ New supermarket chain targets haredim Sharon Wrobel
- ↑ http://www.shufersal.co.il/supersol_en/
- ↑ Consumers in the sticks are paying through the nose
- ↑ Shufersal statistics
External links
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