SilverDoor

SilverDoor

Type	Limited
Industry	Serviced apartment corporate housing
Founded	Chiswick, London, United Kingdom (2000 (2000))
Headquarters	London, United Kingdom
Number of locations	160,000+ serviced apartments in over 530 towns and cities, across 85 countries [1]
Area served	Worldwide
Number of employees	90+
Website	SilverDoor

SilverDoor is an independent serviced apartment agent based in Chiswick, London, UK. The company specialises in the provision of serviced apartments worldwide and is used by corporate and private clients for relocation, staff housing programmes, business visits, international assignments, city breaks and conferences.

History

SilverDoor was incorporated as a limited company in March 2000 under its original name of Hotdigs. In January 2006 the company re-branded and changed its name to SilverDoor. The company was founded by, and is currently led by, Managing Director, Marcus Angell.

Like much of the serviced apartment industry, the company has weathered the recession relatively well and has continued to grow year-on-year since its inception.^[2]

Location

SilverDoor was originally based on Chiswick High Road and moved to its current offices at 3 Dukes Gate, Chiswick, in January 2008. In February 2011, the company completed its expansion into the office next door, 4 Dukes Gate and in November, 2013 completed further expansion to incorporate 5 Dukes Gate.

Operations

SilverDoor represents over 160,000 serviced apartments in over 530 towns and cities across 85 countries.^[3]

In October 2010 the company joined the Hotel Booking Agents Association, a trade body which brings together serviced apartment buyers and suppliers to develop and promote best practice.^[4] That month the company also contributed data to an important Savills report on the serviced apartment industry.^[5]

SilverDoor works with over 900 property partners^[6] by marketing their serviced apartments on their website free of charge, financed by commission. The company provides an independent service for clients to book and use serviced apartments with a focus on supplying serviced accommodation that's tailored to meet customers specific needs and requirements.

In December 2010, the company launched the serviced apartment industry's first iPhone app.^[7]

In February 2015, SilverDoor launched their new website with a number of new features aimed at improving user experience.^[8]

In March 2016, SilverDoor became one of the first companies to achieve the Association of Serviced Apartment Providers' newly launched Agent Quality Accreditation.^[9]

In May 2016, SilverDoor acquired its largest competitor, Citybase Apartments, in a deal that consolidated its position as the world's leading serviced apartment agent.^[10]

Recruitment

In July 2008 SilverDoor introduced its first placement scheme, recruiting four students, which has continued to grow year on year and in July 2013 nine students were employed. Ten former placement students have been recruited on a full-time permanent basis after graduation and six are now in management roles.

In 2013, the placement scheme was expanded upon to become the SilverDoor Academy, incorporating placement, graduate, apprenticeship and internship schemes.^[11]

Awards

SilverDoor has been named in The Sunday Times 100 Best Small Companies to Work For in 2012, 2013 and 2015.^[12][13]

The serviced apartment provider won the Best Property Provider Solution at the Re:locate Awards 2012/13.^[14]

In 2015, SilverDoor won Corporate Housing Provider of the Year at the Expatriate Management and Mobility Awards^[15] and the Association of Serviced Apartment Providers Award for Innovation.^[16]

SilverDoor was named Best Serviced Apartment Provider at the Business Travel Awards 2016, becoming only the second company to win the award in consecutive years.^[17]

References