Silver Spring Foods

Silver Spring Foods
Public
Industry Fast-moving consumer goods
Founded Eau Claire, Wisconsin, USA (1929)
Founder Ellis Huntsinger
Area served
Worldwide
Key people
Nancy Bartusch
(Owner)
Products Horseradish
Condiments
Mustard
Sauces
Number of employees
165
Website SilverSpringFoods.com

Silver Spring Foods, Inc., is the world's largest grower and producer of horseradish.[1] Founded in 1929, the company is based in Eau Claire, Wisconsin and also produces an assortment of sauces and mustards. The company was incorporated in 1949 as Silver Spring Gardens.[2]

Silver Spring Foods, Inc. Fresh Ground Horseradish
Silver Spring Foods, Inc. Beer'n Brat Mustard

History

In 1929, Ellis Huntsinger started growing horseradish and other crops in Eau Claire, Wisconsin. In the early days, he prepared and bottled horseradish by hand. In 1941, Huntsinger discovered that the addition of dairy cream helped further enhance the flavor, heat, and longevity of prepared horseradish. This discovery helped him expand his horseradish sales to markets throughout the United States.

The company has been family-owned since it began. It is currently owned by Ellis Huntsinger’s granddaughter, Nancy Bartusch and her two sons.[3]

In 1972, president Edwin Bartusch and his wife, Betty, died in a plane crash. Barbara, the younger of their two daughters, and her husband also died in the crash,[4] leaving the couple’s 22-year-old daughter Nancy to run the company. She enlisted the help of family friend Bill Nelson Sr., who resigned from Kraft Foods to run the company. His son Bill Nelson Jr. took over a few years later and ran the company for 25 years.

Around 2000, the company started producing specialty mustards with horseradish as a key ingredient.[5]

In 2003, the company lost a major client, and 30 percent of its business. By 2006, it had gained back enough market share to be completing a new, highly automated 100,000 square foot plant that doubled its production capacity[6][7] In anticipation of that, in October 2005 the company bought the Waldorf, Nuevo Sol and Bella Migliore brands of jams and sauces, and in January 2006, it completed the purchase of Thor-Shackel Horseradish Co., the producer of Thor's Hot Horseradish and several other brands.[8]

In 2009, the company purchased Kelchner's Horseradish Products of Dublin, Pennsylvania. In 2010 the company moved Kelchner's production to a plant in Wisconsin, keeping open Kelchner's headquarters and a shipping operation in Pennsylvania.[9] In 2011, the company began expanding the area where Kelchner's products were sold, south into the Carolinas, and north into New York and Massachusetts.[10]

Awards

The company and has earned several awards at mustard competitions, with Silver Spring Beer ‘n Brat Mustard winning top awards. At the 2010 Napa Valley Mustard Festival’s World-Wide Mustard Competition, Silver Spring earned a Grand Champion title for its popular Deli Style Mustard, while its Picante Pepper Mustard took home a bronze in the Pepper Hot category. Additionally, its Beer ‘n Brat Horseradish Mustard nabbed a bronze in the Horseradish/Wasabi category, and its Organic Deli Mustard won the silver in the Organic category.

Operations

Silver Spring Foods, Inc. is now the world’s largest producer and processor of horseradish products.[11] Revenue hit $50 million in 2011, and the company now employs over 165 people.

The brands of the parent company, Huntsinger Farms Inc., also include Bookbinders Food Products, Atlantic Brand, and Thor-Shackel.[10]

References

  1. Karen Herzog (August 7, 2002). "Condiment with a kick is Eau Claire company's specialty". Journal Sentinel. Retrieved June 26, 2013.
  2. "Company Historical Timeline". Silver Spring Foods. Retrieved June 26, 2013.
  3. "Ed Schaefer resigns as president and CEO of Silver Spring Foods, business consultant Mike Walsh named president". Silver Spring Foods (press release). September 11, 2009. Retrieved June 26, 2013.
  4. "Four Killed in Plane Crash". The Milwaukee Sentinel. December 23, 1972. Retrieved June 26, 2013.
  5. "Silver Spring expanding private label division". Milwaukee Business Journal. January 18, 2010. Retrieved June 26, 2013.
  6. Katie McKy (January 18, 2006). "With a new plant, Silver Springs is positioned for growth". Chippewa Valley Business Report. Retrieved June 26, 2013.
  7. Doug Pond (May–June 2005). "After experiencing a setback, Silver Spring Gardens finds room to grow" (PDF). Associated Financial Group. Retrieved June 26, 2013.
  8. "Eau Claire condiment maker completes new plant". Milwaukee Business Journal. November 22, 2006. Retrieved June 26, 2013.
  9. Spencer Soper (June 23, 2010). "Dublin horseradish-maker Kelchner's moving production to Wisconsin". Morning Call. Retrieved June 26, 2013.
  10. 1 2 Peter Van Allen (August 26, 2011). "No horsing around, this root kicks...". Philadelphia Business Journal. Retrieved June 26, 2013.
  11. Liam Marlaire (April 25, 2010). "Chamber awards Silver Spring Foods". Leader-Telegram. Retrieved June 26, 2013.
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