Sparkology

Sparkology
Type of site
 Exclusive online dating service
Owner Alex Furmansky
Website sparkology.com
Alexa rank 432,055 (April 2014)[1]
Launched October 2011

Sparkology is an exclusive online dating service "that caters to young and successful professionals in the metropolitan scene."[2]

FoxNews.com named Sparkology as the "best elite site" for online dating.

Company

Founder Alex Furmansky launched Sparkology in October 2011, with under $500,000 in seed funding. Sparkology was originally exclusive to New York City,[3] but now includes Washington D.C.[4][5] and has plans to expand to Boston, Los Angeles, and San Francisco.[6]

As of April 2013, 7,000 people had joined the site and two Sparkology couples have gotten engaged.[7]

Methodology and membership

Sparkology invitations for new members

Sparkology takes a more exclusive approach to online dating that seeks to focus on service and quality. The community is invite-only and men must be verified graduates of top universities as a means to filter out some of the pitfalls of other online dating services: dead accounts, fake profiles and spam. Regarding the site's model, Sparkology's Furmansky said, "The opportunity lies in focusing on a specific demographic and offering them a superior experience that a middle-market behemoth could never match."[8]

The site's pricing structure seeks to further encourage quality. Women members buy monthly subscriptions while men purchase "spark packs."[8] Sparkology describes spark packs as the "virtual currency to initiate conversations that eliminates unwanted impersonal e-mails. Women receive meaningful interactions from men that are genuinely interested, while men no longer need to spam dozens of profiles to get a response."[2]

Sparkology also employs special behavioral algorithms to help match members and also has city concierges that can help write a member's profile or plan and book member dates.[2]

Reception

FoxNews.com named Sparkology as the "best elite site" for online dating.[8] According to CBS New York, "Sparkology is by and large the most innovative and honest online dating experience out there."[9]

On March 26, 2013, Melissa Francis interviewed Furmansky about Sparkology on the Fox Business Network.[10]

References

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